Latest Fashion Trends in 2019 – Avantika University

Latest Fashion Trends in 2019

The fashion industry is ever-rising as people are becoming fashion-conscious. According to reports, Indian Fashion retail market is expected to grow up to 115 billion USD in revenues by 2026. However, fashion is never dormant and keeps on changing. So, fashion and textile brands have to sync with the latest fashion trends in 2019 around the world to sustain.

Customers no longer consider apparels as durable items and they shop according to latest fashion trends. Shoppers in India have shifted to value-for-money fashion. Apart from this, there are certain trends that are shaping the global fashion and apparel industry:

Emergence of Fast Fashion

Fashion brands have to adopt a new design paradigm to produce fast collections that too at low research and development (R&D) cost. Earlier, there was a traditional design process for seasonal collection but now the preference is given to ‘curation over creation’ for monthly collection.

Rising demands for activewear, sportswear and wearables

Today, the generation is becoming fitness conscious. This has led to elevated demands of activewear and sportswear. The cutting-edge technology is also becoming a part of wearables like smart clothing items with health sensors and medical monitors. There is a cultural shift toward sports among the urban population thereby increasing demands of sportswear.

Viable eco-friendly products

Apparel companies are also addressing customer demand for environment-friendly clothes. Many companies are using recycled material and organic cotton for the manufacturing of apparel. Bio-synthetic fibers are being used to create eco-friendly fashion products. For example, Denali jacket from The North is made of recycled yarn, which is recovered from fabric scraps and recycled bottles.

Preference to personalization

Personalized apparel is all the rage. Many apparel manufacturing companies have started adopting a procedure of taking customers measurement and other order details on phones and then shipping the personalized product. Many brands have started providing a personalized fit for the customers.

Diversifying product segment

This trend is specific to India. Apparel brands have diversified products across customers groups to mitigate singe-product risk. The product category in women and children wear is increasing with many new additions. Women western wear and Indian ethnic segment are growing the fastest with 21% and 17% projected CAGR between FY2015-2020.

Embracing Digital Technology

In this digital era, there is a huge demand for apparels integrated with digital technologies. So, the companies are embracing digital technology in their products. In order to have great exposure and follow the latest trends, companies have to focus on product innovations and developments, invest in brand building and embrace digital technology. For example, A fabric is manufactured by Nike whose fibers open up while sweating to increase breathing ability.

So, these are the trends that are making waves in the fashion industry. If you are fascinated by the industry and want to shape your career in the field, then you can opt for a course in fashion designing. Avantika University houses one of the best fashion designing colleges in India. It is a part of the prestigious educational institution, MIT Pune and is known for its academic excellence.

Avantika is India’s first Design Centered University, driven by the spirit of Design Thinking. #IndustrialDesign, #CommunicationDesign, #ExperienceDesign #BDes