How to use content curation to enrich your own articles?
Posted: Jul 25, 2019
Content curation is now part of business inbound strategies. Marketers use it to feed the editorial line of their social networks or their blog, without having to create their content entirely. Yet content curation can also help you create unique articles to enrich your content and SEO strategy.
What is curation of content?
The curation is to collect a set of relevant contents (blog article, videos, photos,...) related to a given subject, then edit and share it on your blog and / or your social networks. The goal is to bring a strong added value compared to the initial content.
How to integrate it into your content strategy?
This method is used in Digital marketing to feed a content strategy without having to create new content from scratch. This can be a considerable time saver: first in the search for relevant topics, but also in the collection of documentation reliable. Once the various information collected, you will have to write an article while bringing your expertise and give your point of view on the subject.
//We advise you not to share the selected content as is on your website. This is called duplicate content. A harmful practice for your SEO.
If you edit and share content that's right for your target audience, you can make your business grow in profile and position yourself as an "influencer" in your field.
Content curation is not everything. It will be necessary to associate it with writing unique web content to put in place a good inbound strategy. The goal is to interest your prospects, but also to work on your SEO.
The disadvantage of curation is that these are subjects that have already been treated many times. It is therefore not easy to distinguish oneself from competitors with search engines. Nevertheless, curation can also help you improve your own content.
How to use curation tools to enrich your own blog posts?
It is not easy to create original content. The web writing requires time and expert knowledge of the subject but also the expectations of your "public".
The day before and the curation are two different things: the first allows you to search for the information you want, select the second information about what your future customers interested. Nevertheless, curation tools can also help you keep up to date with the latest trends or practices. They will come to enrich your knowledge, and allow you to follow developments in your field.
Identify interesting and little treated topics
The curation tools will allow you to identify topics relevant to your clientele. The idea is to start from these topics to create unique content. The challenge is to find a specific topic that has been little treated, but which remains popular with Internet users. You can approach on a seemingly common subject, either extrapolating or treating it from an unexplored point of view.
For example, suppose you are an interior designer. You know that "Scandinavian decoration" is a topic that interests your target, but there are already many articles on "creating a Scandinavian decoration" (nearly 23,80,00,000 results according to Google). You will have to find a different axis to deal with.
Our advice is to brainstorm around the subject: colours, shapes, other types of decoration, space, etc. Why not deal with a mixture of incongruous style? For example, "Scandinavian and Ethnic" or "Scandinavian and Baroque" are untreated and original subjects that can be acclaimed.
What are the best content curation tools?
There are indeed many curation tools more or less complete and more or less easy to handle.
Here you will find a selection of 4 platforms to enrich your content:
Feedly: intuitive, it allows you to subscribe to RSS feeds of the most relevant blogs in your field. It even tells you the levels of popularity of content on social networks.
- Scoop.it: more complex, but also more complete, it allows to record the type of contents that you want to receive, and to share these contents directly on social networks.
- a href="https://www.pinterest.com.au/">Pinterest:
- a href="https://paper.li/">Paper.li
Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion Neo is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years.