Essential Tips for Marketing Your Book

Many authors dream of getting published and becoming a successful author. There are many authors that work with large publishing companies and do just fine. Some authors feel they have a better chance of success if they publish their work themselves. While people can achieve success doing this it is important to realize that their book will never be successful if they do not have an effective marketing campaign. Knowing how to effectively market your book can ultimately be the difference between success and failure.

A successful marketing campaign actually begins before a book is even written. Authors must have a good book about a good topic and one that is well written. If your book is terrible it will never sell. A person needs to develop a marketing plan before they can get started.

A good way to do this is to gather any available information on television and radio contacts, newspaper contacts, book reviewers and any other available media outlets. Having this type of information handy will help you start to develop your marketing plan step by step.

Word of mouth is one of the best forms of marketing band it’s free. You should always be prepared to give free books to the media and it never hurts to have other marketing tools such as business cards, t-shirts and letterhead that advertise your book. If you have an introverted personality and have a hard time making small talk with people you may want to consider hiring a public relations firm to help with your marketing strategy. In order to drum up business for your book it is a good idea to get as many book reviews as possible.

Try to schedule a number of book signings and send out press releases to a number of media outlets announcing your work. If people like your book they are likely to tell everyone they know. The internet is also a great marketing tool. With the presence of social media and many publications having their own website, you have a number of ways to develop a strong online following. Social media has become an invaluable marketing tool simply because of the number of people it can reach.

Another great way to market and promote your book is to get out and make your presence known. Establish a presence wherever authors, book publishing companies , editors, distributors and literary agents may be. National book expos, conventions, fairs and even gift shops are a great form of alternative distribution for your book. You worked hard on your dream and not it is time to make it a reality. You should always have extra copies of your book with you because you never know when a sales opportunity may present itself.

No matter what form of marketing you choose for your book you have to do something. No book is going to sell itself, no matter how well written it may be. You are your own biggest fan and you have to be willing to put in the hard work and dedication in order to achieve the results you desire.

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