Things to Consider Before Replatforming to Magento

The devil is in the details, especially when it concerns replatforming. It's a major task, not only in terms of budget but also your team’s valuable time and efforts. Generally, goals for a successful replatforming project include

a more engaging user experience, increased sales and revenue, improved customer service, and enhanced order management system

Now, when it comes to replatforming to Magento or Magento 2, the fundamental of "measure-twice-cut-once" should particularly be adopted. You need to meticulously think through before you embark on the journey, as it's not just a simple site redesign or software upgrade.

Thus, certain factors need to be kept in mind when looking for migration since it can massively impact your eCommerce business. This post aims to acquaint you with those factors or questions, however, you might call it, as we understand just how much of a difficult project it can be.Let’s get started.

Is Your eCommerce Platform Optimized for Growth?A platform switch isn’t something you’d want to do often. So when you’re preparing for your upcoming eCommerce website site build, you’ll want to make sure you’ve checked your current needs and expected requirements for three to five years straight. Even a single mistake with growth optimization can move the game upside down. For instance, sites with large catalogs require a great deal of flexibility, so they need to see whether or not the switch will be helpful.

However, Magento Commerce 2 built-in B2B features allow sellers with complex product attributes and large catalogs user-level permissions, enhanced customer accounts and customizable catalogs/price lists at a customer level.

What Features Do Your Customers Expect?As marketplaces expand, merchants need to differentiate themselves by offering unique digital and customer experiences. There is no harm in studying your competitors to see what they are doing. This will let you know your loopholes or particularly the areas where you are lagging. Further, this will allow you to know your customer’s expectations and work upon it by reflecting the latest and expected features. You can further enhance these features with third-party extensions or plugins for engaging customer experience and skyrocketing revenue.

Luckily, Magento 2 is that kid in the town who is known for offering unmatched user experience.

How Will Customer Service and Order Management Get Affected?Modern commerce platforms are primarily built to enable transactional shopping functionality. To address customer experience needs, some platforms come with modest service, content and OMS capabilities. To further simplify the commerce technology ecosystem, these platforms incorporate easy-to-integrate "hooks" to connect with more specialized third-party applications.

So, before starting with the process analyse whether you'll need sophisticated order management and/or customer service functionality. Based on this, commence with the migration without any worries of future problems or issues.

Are You Considering SEO Implications?Search engine optimization (SEO) is one of the most valuable long-term investments for eCommerce merchants. It takes months, years to built organic traffic but only a few days to destroy it. Often, merchants experience a substantial drop in organic traffic when replatforming and ultimately huge losses.

Remember not to be one of those. Avoid major changes in a go and keep a constant eye on Magento SEO checklist.

ConclusionReplatforming or migrating isn’t a cakewalk for sure. You need to cut through noises, factors and situations to reach the pedestal. Thus, it is important to know all the how’s and why’s before the final decision. Once you have all these answers, you are good to go and be proud.

An accomplished Online Marketing Expert, She has provided digital marketing services across the globe. Her vast knowledge and experience motivates her in contributing in the form of writing on the latest technologi