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Affle India IPO Price, Opening Date, Financial Allotment & Premium

Author: Dinesh Planify
by Dinesh Planify
Posted: Jul 30, 2019

IPO News: Affle India IPO’s

The Affle India IPO will open on 29th July 2019. ICICI securities and Nomura Financial Advisory and Securities India are the lead managers of the issue. The company is proposed to be listed on both NSE and BSE. The face value per share is Rs.10. The lot size will be 20 shares.


Founded in the year 2005, Affle India is a technology company having a global presence. It is a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant mobile advertising. The aim is to enhance returns on marketing expenses and reducing digital ad fraud.

The consumer platform is used primarily by online and app companies for their mobile advertising and monetization, its enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and customer data platform.


The promoters of Affle India are:

  1. Anuj Khanna Sohum
  2. Affle Holdings

The board of directors consist of:

  1. Anuj Khanna Sohum
  2. Bijaynath
  3. Richard Alan Humphreys
  4. Takayuki Hoshuyama


1.) Industry Leader in India:

The company’s 92% of the revenues for the year 2018 was from India. As on 31st March 2018 the company had 431 million consumer profiles in India to which they provide services across value chain in digital advertising, spanning the areas of DMP, fraud detection and ad network.

2.) High Growth Potential:

The size of ad tech market was $304.9 million in the year 2017 and it is estimated that the same will grow at 39% CAGR till 2022. This will make it $808 million market by 2022.

3.) Substantial Entry Barrier:

Indian markets have a higher entry barrier due to its unique challenges such as disjointed demographics which is still adopting the use of digital applications. Less than 30% of Indians have made online shopping in the last year. this makes it more challenging landscape for marketing tech to be able to discern the users who have the highest propensity to transact online. India can be a hard market to sustain even for the globally successful companies.

4.) Profitable, low cost business model built on an asset light and scalable platform:

The platform of the company is a result of 12 years of R&D and investment. It is supported by a flexible and scalable infrastructure. It is built in house using cloud computing infra. It consists of proprietary algorithms and machines that operated in real time.

In addition to that global IT giant Microsoft is also a minority shareholder in the company which is a good sign for the company.

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Author: Dinesh Planify

Dinesh Planify


Member since: Jul 23, 2019
Published articles: 2

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