Organic Traffic: What is it and why does one need it?

Running a website for your business may sometimes lead you to wonder about the amount of traffic your website attracts, sometimes even obsessively so. How many visitors are you getting? What is the frequency of them checking into your website? And how do you improve it?

The term "organic" traffic refers to the visitors that stumble across your website by virtue of their own web search, as a result of an unpaid, i.e., "organic" search on a search engine such as Google, AOL or Yahoo. There is no cost incurred to you in order to gain visitors and higher rankings on the web for your website. Organic traffic is what is diametrically contrary to paid traffic, which refers to the visits generated through paid ads.

In other words, organic traffic is earned, not paid.

The sphere of online marketing which focuses on acquiring organic traffic is what is referred to as (search engine optimization). It is what helps you to obtain a natural listing in search results. The purpose of SEO is to improve the ranking of your website across various search engines. Applying organic SEO will dramatically boost the chances of your website ranking higher across the search engines. There are many SEO companies in India that will use strategies to rank your websites on search engines and help you to generate organic traffic.

There are sundry reasons why engaging organic traffic is imperative, and possibly a better decision rather than employing a paid one. Here are some reasons why.

Helps you attract real human traffic: A paid traffic has a good chance of you getting clicks from sources like automated machines. By employing organic SEO, you can rest assured that your visitors will be real humans, and not some automated crawlers or visitors.

Delivers long-term results: Although a paid traffic strategy like a pay-per-click (PPC) campaign may gain you quick results, it is may not be permanent. The results from organic traffic last for a long time as opposed to a PPC-driven campaign

Saves you from incurring costs: Organic SEO does not involve a pricey investment. It will thus save you from the cost of buying expensive software and programs for analyzing the keyword or for building automated links. A free technique of garnering genuine visitors - how better can it get?

Helps you gain a permanent ranking: As SEO and online marketing consultant Kristine Schachinger argue, the problem with a paid traffic is that it may only last so long as you "feed the meter." You may encounter a substantial reduction in the traffic once you stop paying for it. On the other hand, a natural and organic technique will make it hard for your competitors to surpass your ranking on the search engines, despite them employing a paid traffic strategy. Publishing quality and relevant content are key to attracting original, unpaid traffic to your website.

Gives a reliable source to the audience: Glossing over reviews and ratings of a product online before making any purchase is a common sight today, and this is where the search engines come in handy. Therefore, creating a reliable online presence is crucial for people to find your website conveniently and, ultimately, to trust it.

Other benefits: Last but not least, a sense of trust and credibility is built up in the minds of your visitors - which is never a bad thing when it comes to your business.