5 Sections Every Great Business Website Needs

Businesses around the world today are focusing on the use of websites to foster their growth, increase their global reach, and to be in contact with the customers to name a few. WordPress, a popular Content Management System, offers a variety of themes that dedicate to business-based clients. Let us consider the five main sections that are must-have for a business WordPress theme, and, in turn, a business WordPress site.

About Section

Imagine that you are entering a newly opened business in town or one that you have not visited before. What would be the first question that shall come in your mind? Exactly! What is the purpose of this business? Why have they begun operations? Who are they? The first step to build customer confidence is to provide them the opportunity to understand who you are and why you commenced operations. A professional business WordPress theme usually provides a formal “About” section, which focuses on all the questions above.

Products Section

The customers know who you are – now they need to know what exactly you are offering. The “Products” section of a business WordPress website extracts and displays the paramount products that the business offers, along with a short description of each product or service. For example, a business selling ice cream can give a general outline of the quality and variety of ice cream ranges that it offers. This section may or may not display the actual products themselves – unless when it is an e-commerce website, then the most prominent products or those on sale are shown in this section.

Portfolio Section

Purchase, regardless of the amount, involves risk. When a customer pays to any business, he or she is bearing the risk of losing their money. This risk that grows greater with an online store, as physical representation and communication is not possible. Put yourself in this situation. What are a few things that may comfort you into thinking that your decision to purchase from a business you just found online is not risky? A portfolio of the company, showing their previous customers and their reviews, is an important consideration. The portfolio section of most business WordPress themes, such as Divi or Unbound, etc. provide the business an extensive control on the information to display in this section and the design to be used. This section is crucial in convincing potential customers to become actual customers

Our Team Section

Displaying the people responsible for the website and the business is quite essential in 2 main ways. First, it has an internal effect in the organization. The employees displayed feel more acknowledged for their work, which can increase their job satisfaction and boost their motivation. At the same time, the customers and visitors to the site can get a quick glimpse of the “big” names attached to the organization. They can be a convincing factor for most customers. A professional business WordPress theme provides a stylish yet sophisticated “Our Team” section. This section can display the name, title, description, e-mail, and social media accounts, etc. of the team members. Customers can reach out to them for individual support etc.

Contact Section

This section is the crux of the website for several reasons. If a potential customers wants to inquire more about your services or products before making a decision, but cannot find a way to contact you, the whole purpose of the website gets deluded. Moreover, there could be customer complaints that require immediate attention. Many business WordPress themes provide a contact section on the homepage as well as on a separate page to allow ease of use for the customer.

These are 5 of the most critical sections that a business website MUST have! Do you have a suggestion? Share it in the comments!

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