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3 Medical Receptionist Skills that Can Boost Your Bottom Line

Author: Up Book
by Up Book
Posted: Aug 10, 2019

When it comes to the topic of medical receptionist skills, most business owners concentrate on the value they offer in terms of keeping the front desk functioning. What many fail to realize, however, is how much an exceptional medical receptionist can contribute to the overall success of the practice. But when you consider how critical client satisfaction is to retention and growth, it’s easy to see how this is the case.

That being said, there are certain medical receptionist skills that are more valuable than others when it comes to boosting your bottom line. Here are a few of those key skills below.

Making personal connections

Ever wonder why, with so many different ways to get in touch these days (i.e. email, texting, instant messaging, etc.), phone calls are still so popular? It’s because people still want to make those personal connections. In fact, even more so in the digital age.

Your front desk can take this a step further and solidify patient relationships by making those personal connections. For example, they can do so by making a point to address callers by name, taking the time to listen and going the extra mile to ensure that ever caller is satisfied.

It may seem simple, but making personal connections is one of the most effective and impactful medical receptionist skills to master.

Building relationships

It’s not just about getting new prospects to become patients. It’s about keeping those existing patients loyal for as many years as possible that matters most. That’s the ultimate key to practice sustainability. What does it take to achieve that level of retention? Relationships. And those relationships almost always start and end with the front desk. That’s why relationship-building is one of the most important medical receptionist skills to look for.

Your front desk should be well-versed in how to delight patients and deliver exceptional service. That means always greeting callers and visitors warmly, letting them know they’ve reached the right place and, most importantly, showing them that you are ready, willing and able to help.

If a caller is feeling uneasy or frustrated, it means demonstrating empathy and remaining positive and supportive. These things can truly make the difference and win you, lifelong patients.

Being prepared and confident

When it comes to fundamental medical receptionist skills, preparation, and confidence are key. This is especially the case for callers who are nervous, concerned and/or seeking guidance. While your front desk will not be able to give out medical advice, what they can do for a caller who is worried is let them know help is on the way.

Let’s say, for instance, that a patient is concerned about a particular symptom. The receptionist can help to set the caller at ease by immediately offering a call-back from the doctor (and, of course, making sure follow-through is made).

A highly skilled medical receptionist will avoid saying things like, "I don’t know," but will instead use calming, positive and confident language, taking charge of the situation and seeing to it that the caller receives a solution as quickly as possible.

Chances are, you entered the medical field to help people. That doesn’t mean you don’t also want to make a decent living while you’re at it. Staffing your front desk with a team who possesses the three key medical receptionist skills listed above can help you win and keep more patients, which will ultimately improve your practice’s long-term profitability.
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Author: Up Book

Up Book

Member since: May 31, 2018
Published articles: 9

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