Practical Digital Marketing Tricks for Small Businesses

As a digital marketer, you have to apply some tricks to make your campaign to stand out. Viacon is good at using some of these tricks to serve customers. You cannot trust a brand that does not have this knowledge with your precious brand. Here are some of the practical digital marketing secrets for small businesses.

Optimize the Website for Mobile

Viacon digital marketing professionals appreciate the fact that 80% of the people who use the internet regularly use their mobile devices to browse the web. As a result, the search engine reduces the ranking of all websites that are not optimized for small screens.

Therefore, you have to make sure that you have a mobile-friendly website. You need to test whether Google considers your website to be mobile-friendly. Viacon experts pay close attention to this fact and make sure that all sites are mobile-friendly.

Long tail Blogging

Most of the visitors who come to your website originate from ‘long tail’ blogging. However, most owners of small businesses neither understand nor heed to long tail blogging. It is good to understand how this concept works and integrate it in your marketing campaigns. It is one of the fundamental things that make the basis for Viacon blogging.

Manage Your Facebook Ads Using Ads Manager

If you use Facebook in your marketing, advertisement will help you to achieve any form of reach. Using Facebook ads correctly target market segmentation and testing various ads will help you to get better results with the aid of Ads manager.

The good thing with Ads Manager is that it is a free Page and ad managing tool from Facebook that is fully optimized for using in Google Chrome. Some of the benefits of utilizing Power Editor are the ease of using custom audiences, optimized bidding, central image library for the adverts, and more accurate device targeting.

Have LinkedIn Profiles That Stand Out

Even though this does not apply to all brands, you LinkedIn profile can really stand out from the crowd when you add a few symbols on it. However, don’t over-do this and remember include bullet points and arrows to your core abilities and skills. This format will indicate to your potential customers what you would like them to read. There is a long list of symbols that you can include in your digital marketing strategy.

Using LinkedIn for SEO

This tip is cheeky but customizing the links of your website from the linked in profile to your site will add great backlinks to your website.

When you add your site, LinkedIn will use the default test that says "my website." However, you can modify this text to what you think suits your text best. For instance, a phrase like "marketing agency" will significantly boost your SEO efforts.

To do this, you will need to edit the contact details and choose "other" for website to allow you edit the description text. Viacon professionals are very good at handling some of these things.

Use Auto-Responders to Thank Your Email Subscribers

If you request people to sign up for your bulletin or newsletter, it is a good practice to contact them with immediate effect. Send them a tank you message as you give something valuable like a magazine to them. It will tell you that you have the commitment to help them out.

Viacon uses various email marketing tools to create several auto-responders to allow you send a tailored welcome emails to your subscribers with immediate effect. You can also attach a coupon on it with various interests immediately after they sign up for listing.

Use Twitter Ads to Build Your Awareness/Following

If you would like to increase your online presence with a particular industry, all you may need is Twitter Ads. Target the promotes Tweets at those people who are following your competitors, media sites, of leading industry figures to either get clicks to your website or attract new followers.

1. Remarketing Works Well

Remarketing is the process of marketing directly to the individuals you already have a connection with. It may comprise of those people who are visiting your website, fans on your Facebook page, followers on Twitter, or the email database.

Most of the advertising solutions like Google Ads offer re-marketing solutions. The services are of high quality and come at low costs in comparison to ordinary online advertisement. You need to get tools that make the process of retargeting the email contacts much easier. These high-quality services are available at Viacon at the most cost-effective rates.

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