Want to Creatively Boost Your Marketing? Try Promoting with These Three Items

Marketing nowadays has become as competitive as the World Cup. A lot of longstanding brands have continued to monopolise the use of ads on television, billboards, and now the Internet. You can see them nearly everywhere hence, keeping their brand’s ranking up at extreme heights. Some of these brands do not even need a marketing plan as their brands are already that well known. So, how can small businesses like yours get onto the playing field? You can market smartly. Even if the big brands take up big spaces on the air (television airtime), and land (through billboards), they do not occupy all of it. There are small spaces that small brands can genuinely take advantage of by using creative promotional merchandise. Listed here are some of those creative promotions that you can do.

USB flash drives

People use flash drives nowadays for work or school whenever portable storage and transfer of files is needed. And in this age of paperless transactions, from paying bills to submitting office deliverables, USB flash drives have become a necessity. Therefore, putting your logo on such a gizmo and giving it out via raffles or prizes for surveys can inevitably lead the way to your prospective customers’ hearts. They will see that your company is generous enough to give them something they direly need, even if it costs more than most promotional materials.

Power banks

Apart from flash drives, power banks have become a necessity too. People always use their phones, as they are not entirely used for leisure now but also for school and office work. When you are late or absent from work, you need to inform your leaders first via messaging applications on your phone. To have a full grasp of your phone, you need power banks to charge them whenever and wherever. You can also have power banks customised by putting your company logo and colour on them. So, when people use your power bank, they also get reminded of your company’s kindness.

Tote bags

People are now into saving Mother Earth from the destructive effects of our own bad choices in consumption, abnormal global warming and rapid climate change. They now use less plastic materials and choose to use biodegradable materials instead. If not biodegradable, they now use those materials that are made out of recycled fabric: coming from leaves and plastic found in the trash. One of those is the fabric tote bags people use for shopping. Nobody will ever reject being offered a tote bag, especially with a beautiful design. Hire a great graphic designer and blend your company logo into the artwork for the tote bags.

Promoting in this age is difficult, especially when big brands have already established themselves in the field of your business. However, all hope is not yet lost as there are still creative ways that you can use to put your brand out there. Besides implementing strategies specified earlier in this write-up, you can also try branding through some other creative ideas like recreating the logo, analysing performance properly, evaluating and enhancing social media campaign, uploading unique videos, etc.

For an enriching experience in digital marketing, I have created a specific niche in the industry. The primary focus lies in writing stuff that can help businesses acquire high Seo ranks. All projects I work are web design and development oriented.