Digital Marketing Services with an agile, strategic, and pragmatic approach.

Digital Marketing Services with an agile, strategic, and pragmatic approach.

In this era of fierce online competition, you need to be on top of your marketing game and maximize the reach of your digital channels to succeed. However, many companies fail to document and measure their marketing success against well-defined KPIs and targets and end up chasing their own tail.

We offer digital marketing services with a strategy that clearly defines your target market, positioning, value propositions, channels, and best practices can help you succeed and drive value for your brand.

How we do it?AttractThe first step is to gain more traffic to your owned digital properties such as your website, blog, and social media channels. We do this through effective Search Engine Optimization, Content Marketing, Social Media Marketing, Email Marketing and Pay Per Click campaigns.

ConvertOnce your owned media has a steady stream of traffic, the next step is to turn the traffic into leads. We identify the right hook to engage and convert your website traffic to leads. This is done by offering valuable content via E-Books, Infographics, Videos, and downloadable PDFs. We establish thought leadership via content marketing through blogs, case studies, and white-papers. We ensure to churn the content pieces to ensure that your audience gets fresh & latest content when they visit your website. This mechanism creates a steady funnel of leads for your sales team.

MeasureWithout constant measurement, there’s no scope for improvement. We provide comprehensive reports of all our digital marketing services every month to track the performance of the KPIs as well as defined action items. This includes detailed information about your website traffic, form submissions, downloads, leads generated, etc.

When your audience is looking for a product or service online, they tend to search for it using a certain set of keywords. Google crawls through its entire database to look for websites that have similar keywords embedded in their content. The more perfect the match, the higher your website ranks for the particular keyword.

When a lot of websites are trying to rank for the same keyword, Google looks at how user-friendly your website is by sifting through your website’s Bounce rate, Metadata, Title, Headings, Url Structure, Schema, and Backlinks. If the content on your website is helpful to users and the website experience is pleasant, your website starts to beat others to the top of Google’s charts and starts ranking on search engine result pages.

However, a lot of SEO agencies tend to try and game the system to achieve quick results. Keyword spamming, hidden links, backlink spamming and the likes are a few techniques they employ. These techniques may help in the short run but the risks are far too high. If Google identifies that your website employs Blackhat techniques it may choose to blacklist your website and remove it from search, undoing all your efforts at one go.

That’s why you need an expert SEO agency that’s not just on top of their game but ethical in their practices. Our team has years of experience providing SEO services and is always up to date with the latest algorithm changes and trends to help you rank better

Looking for a digital marketing agency for your needs? Give us a shout

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