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Capture Your Customer’s Mind with Best Menu Design

Author: Brill Chris
by Brill Chris
Posted: Aug 22, 2019
menu card

Do you know which is the main sales document for your restaurant? Do you know which things give the first impression to your customers when they enter your restaurant? Do you know something that doesn’t speak and still convey numbers of thoughts to the customers? It is the "Restaurant menu card". That is not just a list of menus you will be going to serve, but that’s your tool of earning as well.

If you decide to open a restaurant or just a small eatery, you decide the menu which is going to be served, but it cannot be just printed or told by mouth. It is very important to list the menu items by making a menu card. It should be designed well using all the suitable colors as well as giving proper as well as appropriate designs. Your menu design should look as good as the food you serve tastes. The presentation leads to a more enjoyable meal. Whether it is a menu design or the way food is served. Everybody needs everything presentable. The menu card is like a dish prepared by the chef, if it is not presented well, the customers will just jump up and give ugly conclusions.

Attract your customers by considering just a few things:

  1. You will have to make a deep study of the nature of the surrounding customers. If you are going to open the restaurant in the Jain locality, and you are going to serve the nonveg food, there are high chances that you will have to end up your day with no revenues at all. If you have opened a Punjabi food restaurant, the hamburger will look out of place on the dinner menu. The menu, as well as the customer base, is the root before you start.
  2. Expert designers know which part of the menu is "open and see". Generally, there is a part in the menu that you open and look at first glance, which is the upper right menu which is known as the "sweet spot". The items which the owners want to sell fast are placed at that part. Most of the customers just look at the first as well as the last lines in the menu card, so the highly profitable dishes are put there also.
  3. Generally, all the customers keep in mind some of the color concepts as per their choices. The menu cards are designed keeping the mind their targeted customers as well as the food they are going to offer. The seafood menu having a blue color as well as some salty textured print looks appealing to the customer.
  4. Make the list which is not confusing for your customers. There should be neither too many dishes for the customers, nor too few dishes. The menu should be balanced. Explain the uncommon ingredients. You will have to explain the dishes, not in a lengthy manner. Do not bore the customers with your menu.
  5. Add some pictures to your best items on the menu. The pictures you add should be of high quality and presentable. Show them how this item will look when it will be served to you. Add the prices keeping the mind the cost of the item. Make sure you add up all the cost of the extras you are offering along with the dishes.

6. At last, you will have to decide on the cover of the menu, restaurant menu covers should not look very gaudy as well as the color should not be very eye-catching. Always prefer the descent colors for the menu cover. leatherette menu covers with Generally brown, blue and maroon colors are widely used in the menu covers. sewn menu covers are also in trend.

About the Author

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Author: Brill Chris

Brill Chris

Member since: Jul 12, 2019
Published articles: 2

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