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Tips to Lift-Up Your Sinking Magento Store
Posted: Jul 10, 2014
If you own a Magento store but are not getting desirable results, then it's high time to invigorate your e-store – before it gets doomed to failure. Moreover, with dozens of e-commerce sites available online chances are that your visitors might find interesting features and functionalities in some other Magento powered store. Therefore, it is very important that you should keep your online store in-tune with e-commerce trends.
Here are some useful tips that will help improve the performance of your failing online store.
Add content that speaks
Often many (though not all) Magento store owners give attention to adding more trending products to their web portals. Though it is a wise decision to stuff your site with products that consumers are demanding, but remember that you are not alone in the e-commerce realm! In simple words, there are several other store owners who will be selling the same products as yours. But you can make your store better and unique, by updating it with good content.
For this purpose, start a blog and regularly add new posts about what new services and offerings you aim at providing to consumers – something they might not get anywhere else. In order to write the blogs you can integrate a WordPress blog to your Magento site.
Add useful extensions
Every website running on the Magento platform won't perform effectively, without incorporating certain extensions. There are ample number of extensions that you can use to heighten your site's functionality. But you may at times feel the need to make the existing extensions more copacetic. You can hire a developer for customizing the extensions and integrate them into the site properly.
But in case you have a limited budget you can opt for Magento Outsourcing Service from a renowned offshore development company. The company will build and integrate the extensions that works exceptionally well with your store.
Building a strong email list
Many store owners often neglects building a strong email list. But bear in mind that a well-developed email list can prove to be a solid tool that ensures business growth, as it can convert the subscribers to potential customers. For doing so, you will need to provide great deals, discounts and giveaways to people who sign-up the newsletter or become registered member of your site.
Make sure to analyze the users who are showing maximum interest in your exclusive promotions and deals. And you can directly target those users and send them special offers, so as to encourage them to re-visit your e-store time and again.
Make your store mobile compatible
Make sure that your site has a responsive design, and can be accessed on easily on mobile devices. Given the fact, most of the users today favor online shopping, making your site mobile compatible will certainly increase your chances to connect a wider clientèle base.
When making your store go mobile make sure to add visually alluring product shots, feature videos, and more to the e-store.
The bottom line is that the above mentioned tips may not be enough, but will definitely help you save your Magento store from failing in today's e-commerce marketplace.
Claudia Jhonson is a Technical writer in Magentax Ltd. a a href=http://www.magentax.com/services/custom-magento-developmentCustom Magento Development Company. And loves to share her thoughts on Social media platforms.