Google Introduce AMP for Emails - Check Benefits

Among the top Google ranking factors, mobile-friendliness and page loading speed hold much importance. To connect the two, Google has dedicated itself completely towards making the mobile pages load time faster referring to an open-source framework for the assistance known as AMP (Accelerated Mobile Pages).

Considered as one of the perfect ways to develop good web pages, AMP targets boosting the Google rank of the pages and attract huge organic traffic. With the successful mobile AMP, Google also developed other versions such as desktop AMP. Past few months ago, its recent research with AMP embraces a platform that the visitors count to spend their noteworthy time, that is email. Provided by the Gmail Developer Preview, AMP in email assist the developers in building a more interactive and engaging email experience. Below are some pros for AMP in the email:

• Rapid Actions

Accomplishing the actions with the helping hand of AMP will be quicker, like scheduling appointments, sending RSVP for an event, or filling up a simple questionnaire within the email message.

AMP also assists in storing the information belonging to the relevant email and accurate content to keep email fresh every time. Let’s take an example, confirm an account on the site, AMP for emails helps one to access the confirmation page quickly without any requirement of opening a new tab. This lead to an efficient process and time-saving. This new change also provides a preview for the sites within the email.

For rapid load time, to optimize your page, you may check out Google PageSpeed Insights.

• Search Engine Optimization Benefits

The email that is AMP-powered can be good for email marketing as the engaging content can enhance CTR while enhancing the interest when compared with a regular mail.

This update offers benefits to content marketing as the users hold the caliber to get and access the content on their email only. This again enhances the user experience. Even mobile users get the ease of accessing email from their device.

• Third-Party Content

Using AMP for emails the companies are running on their way to create a new customer experience. Appending this feature to emails aids in diminishing the requirement to open a new tab to accomplish the task. Instead, it can be achieved with the email only.

AMP for emails’ new format is backed by Gmail of Google, Outlook-com of Microsoft, Yahoo Mail’s Verizon, Mail.Ru to add a few as it’s available to other providers also. With the protection and security of personal information, lately becoming frequently important, Google has adopted various measures to protect this. That’s why companies that are making dynamic emails will demand to seek approval first from Google.

The format is with AMP features like lists, carousels, and forms among others while also embracing the standard HTML markup for the email clients promoting AMP. Those who will also wish to go with AMP for Email, Google has come up with other partners on their respective platforms also. Let’s check some of these as follows:

• Pinpoint and SES - By Amazon utilized for marketing and email.

• Litmus - Tool which assists in marketing and designing emails.

• SparkPost - A Platform for email analytics and delivery.

• Twilio Sendgrid - A marketing and email tool.

AMP for emails is much required for the emails to make them more interactive and engaging. This update for the emails open the wings wide for the content creators and also for the advertisers to get the best and fresh content for the email marketing.

Taqi is a professional currency trader and investing advisor with a deep interest in helping individuals to invest on their own. Besides this he is working as a content writer for a startup company