Anti-Counterfeit Packaging Market Global Trends and Forecast to 2023

Summary

Anti-Counterfeit Packaging Market Size, Share, Trends, Growth, Analysis by Technology (Barcode, Labels, RFID, Holograms), Usage Feature (Track & Trace, Tamper Evidence, Overt, Covert, Forensic Markers), End-Users and Region till 2023

Anti-Counterfeit Packaging Market - Overview

Every year millions of people are deceived into buying counterfeited food and beverages, posing significant health and safety risks. This has led to a rising demand for anti-counterfeit packaging. Anti-counterfeit is one of the measure that helps in minimizing the counterfeit activities. Pharmaceutical, cosmetics and personal care products are the first line of target for counterfeiters. Recent trends shows that cosmetics and personal care industry are shifting from premium beauty products to routine skin care products which are sold in local market. This increases possibility of counterfeiting.

Global Anti-Counterfeit packaging market is expected to grow at a CAGR of about 12% during the forecast period.

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The pharmaceutical industry is facing constant challenges from competitors who market counterfeit or fake goods. Efforts to protect patients from the possible adverse, and sometimes lethal, effects of such practices include the development of innovative packaging systems to identify, secure and track products. Packaging includes overt and covert technologies like barcodes, holograms, sealing tapes, and radio frequency identification devices to preserve the integrity of the pharmaceutical product. Growing adoption of track-and-trace technologies, such as RFID and barcode, in premium product segments, such as wine and spirits are helps to grow the market towards growth. Whereas, unaffordable cost structure and track-trace technologies, complex operations involved in tracing the products are major challenges for the growth of the market.

Key Players

Some of the key players in the global anti-counterfeit packaging market are

• Avery Dennison Corporation (U.S.)
• CCL Industries Inc. (Canada)
• 3M Company (U.S.)
• I. Du Pont De Nemours and Company (U.S.)
• Zebra Technologies Corporation (U.S.)
• Sicpa Holding SA (Switzerland)
• Alpvision SA (Switzerland)
• Applied Dna Sciences Inc. (U.S.)
• Savi Technology, Inc. (U.S.)
• Authentix, Inc. (U.K.)
• Ampacet Corporation (U.S.)
• Tracelink Inc. (U.S.)
• Advanced Track & Trace S.A. (France)
• Atlantic Zeiser GmbH (Germany) and Impinj, Inc. (U.S.)

Industry/ Innovation/ Related News

October 05, 2015: CCL Industries acquired leading specialty security printing business in the U.S. Company focusing on future opportunities to build new platform in both domestic and international markets.

May 9, 2016:

DuPont Advanced Printing (DuPont) had announced a new anti-counterfeiting film for packaging, DuPont Izon 3D security film. This new film utilises DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling.

Anti-Counterfeit Packaging Market Segmentation

Global Anti-Counterfeit Packaging Market has been segmented based on technology, usage feature, end-users, and region. Based on the technology, the market is segmented into barcode, labels, RFID, holograms, and others. Among these, the RFID is projected to dominate the anti-counterfeit packaging market through 2023. The dominant position of this segment can be attributed to its ability to capture and read information stored on the tag attached to the product. Based on the usage feature, the market is segmented into track & trace, tamper evidence, overt, covert, and forensic markers. Track & trace dominated the market in 2016 and is projected to be the fastest-growing usage feature over the forecast period. The growth is due to its application in almost all types of packaging variables. Track & trace technology is also a widely used feature as they display product statistics, brand documentation symbols, and transportation information during the transport. Based on the end-users, the market is segmented into healthcare, food & beverages, consumer goods, apparel, automotive, and others. Healthcare dominated the market in 2016 and is projected to be the fastest-growing end-user over the next five years owing to prevention of counterfeiting medicines and healthcare products.

The global anti-counterfeit packaging market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Among these, Asia Pacific region dominated the anti-counterfeit market with the largest market share in 2016 is due to increasing counterfeit practices in all major end-user sectors. The market in the Asia Pacific region is primarily increased due to the growing awareness among the consumers regarding fake products, which has led to more consciousness about product-related information before actual consumption by the consumer. Thus, increasing demand for anti-counterfeit packaging in the region. North America and Europe held almost an equal share in 2016 due to the growing manufacturers focus on developing sustainable anti-counterfeit packaging options to avoid encounter with a loss in the business and maintain genuineness of the product in the market.

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TABLE OF CONTENT

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Bargaining Power Of Suppliers

3.1.4 Threat Of Substitutes

3.1.5 Segment Rivalry

3.2 Value Chain/Supply Chain Analysis

Continues…..

LIST OF TABLES

Table 1 Global Anti-Counterfeit Packaging Market: By Region, 2017-2023

Table 2 North America Anti-Counterfeit Packaging Market: By Country, 2017-2023

Table 3 Europe Anti-Counterfeit Packaging Market: By Country, 2017-2023

Table 4 Asia-Pacific Anti-Counterfeit Packaging Market: By Country, 2017-2023

Table 5 RoW Anti-Counterfeit Packaging Market: By Country, 2017-2023

Continues…..

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