YouTube Success: Tips For Video SEO

Did you know that YouTube is the second largest search engine on the planet after Google? This shouldn’t come as a surprise since it is the market leader for providing video content of all kinds.

Before following the bandwagon, let’s take a look at how the SEO works.

YouTube SEO is a real thing and we have listed out few tips and tricks to understand this concept better.

Keyword Research and Placement

Generate a list of potential keywords and where they can be placed. Description and title are the obvious choices, but keep in mind the keyword plays an important role even before the video is uploaded, the first place one should put it in is the video file. YouTube reads the video's file name and all the code that comes with it when it's uploaded.

Optimization

One should add a transcript of the video to optimize it, especially for those who have to watch it without volume. An optimized description is essential because it helps you show up in the suggested videos sidebar, which is a significant source of views for most channels.

Thumbnail Image

The image that viewers see when scrolling through a list of video results is the thumbnail. It sends a signal to the viewer about the video's content. It is advisable to add a custom thumbnail; it will give you an upper-hand than the default one.

Subtitles and Closed-Caption

Addition of closed caption is easier by directly entering transcript text for a video so that it auto-syncs with the video. Adding subtitles has kind of a similar process, but in such cases, you can limit the amount of text you want to display.

Card for Promotion

On the extreme right if the YouTube video there is an "i" in the corner, or a translucent bar of text asking you to subscribe. It is a card which is preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.

Make apt use of it to promote your previous videos, products and services, it redirects you to the suggested link.

End Screen for Promotion

The end screen is displayed at the end of the video and it carries detailed information about product and services, also, will redirect you to the desired link. YouTube is always testing end screens to try to optimize the viewer experience. If done correctly, chances of you being discovered increases.

"Advanced Category"

Once the video is uploaded it is important to put it under the "Advanced settings". This helps YouTube to categorize your video into a similar genre. Before doing so, identify top creators, target audiences and qualities like production value, length and format of similar channels.

At Crux Creative Solutions, a leading SEO company in Gurgaon, we create the most evocative and tailored videos for our clients. Contact us for further information.

Yash specializes in digital marketing. He has developed quite a few path-breaking digital marketing solutions for Crux since 2018. He enjoys learning online and is eager to share his knowledge with people seeking it online.