What Why And How Of Building A Brand Identity On Social-Media

Each person we know has been using at-least more than one social media account, mostly to connect and to be updated. This connectivity is the reason that makes social media an immensely powerful tool to grow the brand image.

What Is Social Media Identity/Image?

Everyone has a social identity, and now every business whether big or small either already has created an online image or is willing to do so. Your brand is the impression other people have of your products or services. Now, a brand can build an online presence that is based on various factors like founding and philosophy. In today’ social-media-saturated society, the right Tweet, Instagram post or Snapchat story is integral to a brand’s customer experience.

Why Is Social Media So Essential?

Now businesses can reach a far wider audience, thanks to social media. Audiences are highly connected and engaged, each positive or negative Tweet/Post/Story spreads like a wildfire in this era of digitalization. This has an instant effect on how your customers interact with you. With global influence of social media websites, you have the ability to promote your brand to a worldwide audience.

Social media guarantees personal level interaction, also is a quick way of keeping the audiences updated.

How Does Social Media Affect The Brand Image?

Social media is the major contributor to the buying decisions of the customers. The marketing strategies should be planned keeping in mind that it enables higher engagement level and creates a digital mark for the brand. Social media is now used to talk about anything and everything under the sun. Invariably talking about a favourite brand is a favourite topic, and users make use of the platform to discuss and put forward their opinion whether good or bad for the world to see.

PLANNING

Strategizing

It should start with creating brand awareness. Social media increases your reach in a much faster and cost-effective way.

Social media post works better with audiences than a billboard or an advertisement on the street. Having the best customers post on their Facebook accounts about the great service they received from your business can be more powerful than placing an ad about your service.

Three points to keep in mind while strategizing social media marketing are:

Create interest of the audience

Listen to the feedback and act prompt

Keep it interesting and ever evolving

Engagement

Make use of a maximum number of social media platforms to create awareness about your brand because each platform offers a variety of audiences.

Be Active

Social media is ever-evolving and the attention span of the audience is low due to the availability of various options. For keeping the audiences engaged, the digital conversation cannot be a one-way street. Sending out regular Tweets, posts, stories and replies will definitely help in a long run.

Reach out to Crux Creative Solutions, a leading digital marketing agency in Gurgaon to make sure your social media marketing is evocative and unique. Connect with us, NOW!

Yash specializes in digital marketing. He has developed quite a few path-breaking digital marketing solutions for Crux since 2018. He enjoys learning online and is eager to share his knowledge with people seeking it online.