Baby Care Products Market – Global Industry Insights, Trends, Outlook and Opportunity Analysis, 2018

The Global Baby Care Products Market is drastically increased, owing to increase in infant population and high spending capacity of the people. Baby care products market is anticipated by the positive impact of rising number of women in the workforce, which is accounted to be on an average of 4.1% globally over the last three decades. Moreover, health concerns of consumers and desire to purchase products at premium prices has led to the growth of baby products market globally. The choice of baby care products by consumer depends upon various aspects, such as product sustainability, cost efficiency with value perceived, health benefits, and convenient usage, which is further driving the growth of the baby care products market.

Manufactures are promoting baby hygiene with the help of government and NGOs, in turn is fueling the demand for baby care products during the forecast period.

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Baby Skin Care products and Toiletries segments holds the highest prominent share in baby care products market, due to the increase in awareness of child safety and increase in the standard of living of the people.

Furthermore, in toiletries, baby diapers holds the largest market share in the baby care product market, owing to rise in expenditure of healthcare, increasing awareness in personal hygiene and sanitization, urbanization, and cautions taken by parents. However, baby hair care products hold relatively smaller share in the global baby care products market.

Baby food products holds the second largest segment in the global baby care product market, as it provides various nutrients such as protein, vitamin B12, iron, and carbohydrates to the baby. On the other side, baby bathing products is witnessed to have a significant growth in the baby care products market.

In India, key players such as Johnson and Johnson, Nestle, and Danone Inc. are aiming to grow the market up to 15% on account of increase in spending capacity per child. Furthermore, it is projected that the number of babies between the age group of 0-5 is witnessed to increase from 127 million to 135 million over the forecast period. This will further enhance the global baby care products market.

The major players are adopting organic and inorganic strategies such as, focusing on increasing their presence through mergers and acquisitions. For instance, in 2016, Dabur South Africa (Pty) Ltd., acquired South Africa’s CLT group of Companies personal care, hair care, and cream businesses.

In July 2016, Johnson and Johnson acquired Vogue International LLC which manufactures and distributes hair care and other personal care products.

Global Baby Care Product market is dominated by various companies such as Procter & Gamble Co., Kimberly Clark Corp., Johnson and Johnson, Unilever Plc., Abbott Nutrition, Nestle S.A., BABISIL, Cotton Babies, Inc., Danone S.A., The Himalaya Drug Company, Farlin Infant Products Corporation, Avon Healthcare Limited Company, Bonpoint S.A., Dabur International Limited, Burt’s Bees Inc., L’Oreal S.A., etc.

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