Product Photography: Meaning & Types

Product photography is a crucial part of every business, especially for the ones who wish to sell their products online. You can find product photography everywhere because beautiful and attractive pictures have a great influence on our mind. For instance, if you are scanning through magazines or newspapers and suddenly spot on some attractive photos of products like clothing or accessories or anything else, you would halt to read about it, and you never know you might make up your mind to buy it from the mentioned website.

But imagine buying it without pictures and only written description? It is quite challenging to make up your mind for a purchase if the product has no good images. That's why product photography plays a vital role in the world of marketing. The goal of product photography is to attract more and more customers with the simple trick of clicking some good photos.

This most straightforward trick of clicking photos of the product is not so simple practically. Product photography takes a lot of hard work and technical skills to highlight a particular product perfectly. There are different types of product photography to showcase different types of products. You can find the best product photography services in Florida.

Types of Product Photography

1. Studio Product Shot

There is a need for functional and clean pictures for the company who are selling their products online. A right image captured from every angle can speak its language and attract customers. In a studio product shot, the pictures are captured in the same studio setup that does not change. The background is generally set up on a white background, which shows the product's size, shape, and color clearly. This type is most common as it can easily show how the product looks like.

2. Lifestyle Action Shots

Lifestyle action shots are used to the products that are generally used in everyday activities. For instance, if you wish to show a vegetable chopper, then the photo would be of the vegetable chopper being used in the kitchen and how it works. If you are showcasing yoga mats or yoga clothing, then the photo must show the uses of yoga mats in the yoga studio or a person wearing that yoga cloth.

3. Product Specification Shot

You may have seen pictures showing a few essential features of the product, these features mentioned in the image of the product help the customer to know about the product more. No matter how basic the product is, having a few critical dimensions of the product would help customers understand the product quickly. Online shopping sites like amazon uses product specification shots for advertising some of their main products.

4. White Background Images

A white background is the most common background for many product photography’s. Many online websites showcase their ranges of products on a white background as it is relatively simple to shoot and give a bright look.

These were the four basic types of product photography you can find on many online websites or magazines or outdoor advertisements. You can find many e-commerce photography services in Houston for their quality photography.

Author Bio:

EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography. We offer great images at low prices. Also available are Volume Discounts on already lowered prices. Our services are recommended by many of our clients in various industries, like Jewelry, products, handbags, cosmetics, Industrial and many more. Let us help your business too!

EtherArts Product Photography was started in May 2007 by Ms. Aarti, to provide low cost, high resolution white background product photography.