How To Turn Your Mezcal Market From Blah Into Fantastic

Global Mezcal Market Outlook

The inefficient disposal of solid and liquid waste generated during mezcal production can cause drinking water contamination and damage to the underwater ecosystem. The growing awareness about the harmful effects of industrial waste disposal and environmental pollution have compelled vendors to adopt various sustainable waste management initiatives. For instance, some vendors are reusing the byproducts and waste generated during mezcal production by composting them into adobe bricks which can be used later for construction purposes. The adoption of such sustainable production practices has been identified as a critical mezcal market trend fueling the growth of the market.

Mezcal is an agave-based alcoholic beverage primarily produced in Mexico. Mezcal spirits can be produced from a variety of agave plants such as espadín and tobala. Mezcal generally has a strong smoky flavor and can be consumed straight or as a cocktail.

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The production of mezcal generates a significant amount of solid and liquid waste. The inefficient disposal of such waste into nearby landfills and water bodies can contaminate drinking water supplies and damage the underwater ecosystem by creating environmental pollution. Due to this several vendors are undertaking sustainable production and waste management initiatives to minimize their industrial carbon footprint. For instance, in April 2018, Sombra Mezcal (Davos Brands) opened a sustainable distillery in Oaxaca, Mexico. They use organically farmed agave plants, harness solar power to replace animal labor and water supply are sourced via a rainwater collection system.

Additionally, the byproducts and waste generated during mezcal production are reused by compositing into adobe bricks, which are then used for construction purposes. Thus, the adoption of sustainable practices in mezcal production are expected to increase the popularity of mezcal further, which will augment the growth of the global mezcal market at a CAGR of 22.10% during the forecast period.

Mezcal Market Segmentation Based on Product

• Mezcal joven
• Mezcal reposado
• Mezcal añejo

The mezcal joven segment will account for the highest mezcal market share. The low price, easy availability, and diverse product range of mezcal joven spirits will boost the growth of the mezcal market in this segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the mezcal market size.

Top Mezcal Companies Covered in this Market Research Report

The global mezcal market is fragmented. To help clients improve their market position, the report provides an analysis of the market's competitive landscape and offers information on the products offered by various companies. Moreover, this mezcal market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of the upcoming growth opportunities.

The report offers a detailed analysis of several leading mezcal companies, including:

• Diageo Plc
• Ilegal Mezcal
• Pernod Ricard
• Tequila Cuervo La Rojeña SA de CV
• William Grant & Sons Ltd.

Mezcal Market Segmentation Based on Geographic Region

• APAC
• Europe
• MEA
• North America
• South America

With a complete study of the growth opportunities for the companies, it has been identified that North America will account for the highest share of the mezcal market throughout the forecast period. The rapid growth of on-premises sales and the rising popularity of mezcal in the cocktail space are some of the factors fueling mezcal market growth in this region.

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