Here’s How You Can Win A Startup Pitch Deck

One of the key points that startups need to address in order to ensure their success is to obtain appropriate financial funding. With the right funding, entrepreneurs find it easier to develop new products, hire the best talent and even set up partnerships with corporate leaders within their specific niche. In this context, creating a winning pitch deck can help startups obtain the desired results from their fundraising efforts. However, before creating a pitch deck for presenting to startup incubators in India, it is important for entrepreneurs to first gain a better understanding of the same.

A Brief Overview Of Pitch Deck

Put in the simplest terms, a pitch deck is a brief presentation created with the single aim of providing the audience with a quick overview of the startup business plan. The audience for a pitch deck presentation generally comprises of potential investors, customers, partners, and co-founders. The presentation itself mostly comprises of 10-12 slides that help investors gain a better understanding of what the entrepreneurs want to do, why they want to do it, and most importantly, about what benefits they are likely to gain by investing their money in the business.

Most Essential Elements Of A Winning Pitch Deck

Having gained a basic understanding of what a pitch deck is, it is time to look at the most essential elements that should be included in a winning deck.

Identify the Problem To Be Solved

Every startup is set up to provide products and services that offer an effective solution to the specific problems of customers. Hence, it is important to start the pitch deck presentation by identifying the problem that the startup intends to solve.

Talk About Business Vision

Having identified the problem to solve, startup owners need to inform their prospective investors about the vision of the company. The information should be short and crisp and should focus on helping the investors gain a better understanding of the business, industry and funding objectives.

Highlight Future Growth Potential

The pitch deck should also provide information about the future growth potential of the business. It should be based on market research and metrics thus obtained by the entrepreneurs. It is also advisable to include information about prospective marketing strategies.

Answering The Why

People running a startup accelerator program, stress on the importance of including a slide in the pitch deck that answers the key question of "why". This should include why the venture is important and why the investors should put their money in it.

A Macro View Of The Business Model

Every winning pitch deck offers information about the business model that the startup owners would be following to penetrate the market. It informs investors about prospective growth plans and strategies to be used for expanding the venture’s market reach.

Awareness About Competitive Landscape

A good pitch deck also makes the investors aware of the kind of competitive landscape that the venture would be operating in. This information is vital to help the investors understand the actual risk to their investment as well as the kind of returns they can look forward to.

Team And Management Policies

A startup is as good and strong as its team and providing a brief introduction about the team to the investors is essential to win them over. By highlighting the skills and capabilities of their team members, startup owners can gain the confidence and approval of their investors more easily.

Precise Funding Requirements

Finally, it is important for investors to gain precise information about the funding requirements of the venture. Using the pitch deck to convey this information is likely to ensure better and positive results.

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