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5 Common Types of Branding That You Should Know

Author: Media Gaadi
by Media Gaadi
Posted: Sep 28, 2019

Branding is important for all businesses, as it sets them apart from their competitors in the same niche. The process of branding involves creating a unique name and identity for a business or a product. Branding helps make your service or product memorable. It also helps boost awareness, and with time, it helps create brand recognition, loyalty, and credibility, which are some of the cornerstones of a successful business. But, creating a brand is not an easy task. It requires a lot of time and resources to build a brand that resonates with your target audience.

Depending on your needs, to establish a brand, different brand strategies need to be employed. However, much before the strategy phase, you need to determine what type of branding you require. Thus, here are a few common types of branding that individuals and businesses can make use of.

Common Types of Branding

  • Personal Branding: Few examples of personal branding in the digital space include Brian Dean, Matthew Woodward, and Neil Patel. Personal branding is used by politicians, celebrities, or other famous people in different fields, who want to create a good impression or a positive public image. Here, two of the most powerful tools to create personal branding are social media and personal blog.
  • Corporate Branding: Rather than a single entity, corporate branding represents the entire company and all the product and services it offers under that brand name. This is done by businesses who want to maintain a good reputation in the public eye. Corporate branding, when done right, can have a long-term effect that can prove to be mightily beneficial. In essence, it helps evoke the feeling of trust among customers, and any product/service launched under that brand name is well-accepted, due to previously gratifying experience.
  • Product Branding: Use to launch a new product, this type of branding is done to form an emotional connect with the consumer. Here, a great example of a product branding done right is ‘Colgate’ which has become a synonym for ‘toothpaste.’ Here the marketing tools that can be used to boosts awareness about a product includes social media, TV ads, ads in newspapers and magazines, hoardings, etc.
  • Online branding: The newest entrant, when compared to other types of branding, online branding refers to how you position and market your brand online. Few of the best ways to establish this is by creating a website, creating profiles for your business on different social media platforms, publishing blogs, etc.
  • Co-branding: They type of branding includes two or more brands coming together to form a partnership to create a specific high-quality product. A recent great example of co-branding is Nike and Apple. These two major brands formed a partnership, which was mutually beneficial for both.

Here, Nike created a new line of footwear called Nike+, whereas Apple created a microchip that is embedded in these shoes. This microchip, when activated by the user from their iPhone, provides useful statistics like speed, calories burned, distance covered, among others.

#Conclusion

These are a few branding options that businesses can choose from. There are several other types of branding options available too. However, which to choose, would depend solely on what your business objectives are. Thus, begin with identifying what your needs are. This will help you pick the right type of branding for your business. If you are looking for the best branding agency in Mumbai, then click here

About the Author

Media Gaadi is a top branding agency in Mumbai, offering 360-degree media solutions that can help you establish your brand online.

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Author: Media Gaadi

Media Gaadi

Member since: Sep 25, 2019
Published articles: 1

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