How to use Google analytics for website growth?
Posted: Oct 05, 2019
Google analytics does help in the growth of a website. Marketers use the dashboards and the reports to gain knowledge of the website insights. It is hard to master reading the Google Analytics reports as it dumps the information with less visualization.
There are five essential reports which can explain clearly about Google Metrics which unveil the marketing efforts and sales insights. It can be useful in knowing how efficient the website been working.
What is an Audience Report?
The foremost priority of the marketer is to know about the target audience, and the audience report is a source for it. Google tracking will tell the interests and behaviour of the targeted audience. You can improve the marketing performance by learning the reaction of the audience towards the marketing and what interests them the most. You can incorporate them into categories like interests, location, age and many.
Google Analytics does have sections under the audience category to give a clear report about the audience.
Overview: You can get the entire information about the audience as page views, the bouncing rate of the page and so on.
Demographics: This will show you the age group of your audience, you can create ads for each age group which leads you to increase the conversion.
Interests: What interests your audience the most on the page will be known.
GEO: It will show you the location and the language of your audience. Through this, you can make the ads according to their culture and all.
Behaviour: You can check the frequency and the presence of your audience on the page.
Device: It will show the number of audience from the desktop, mobile, and tablet. Through this, you can decide which needs to be customized the most.How can an Audience Report Influence Website Traffic?
After analyzing the audience report through Google Analytics tool, you will get to know where your targeted audience presence is more, what they interest them most, age groups of your targeted audience. Through all this information you can make up a better marketing strategy.
You can make the relevant ads according to the classified information which gets new traffic and increases the audience conversions.Desktop and mobile conversion rates:
These are the days where mobile and the tab users outnumbered the desktop users. Digital Marketers must improve the mobile and tab experiences equal or if possible better than the desktops. Google website analytics will show the conversions of all three devices. You can optimize the relevant device website strategy accordingly for better lead generations and conversions.Traffic channels reports:
Paid, direct, display, organic, social, referral, email and others are different channels from where you can get the traffic. You can reconstruct the marketing strategy accordingly.Adwords report:
Every business is using AdWords this report will show how successful the campaign is going on, and you can act immediately and have a perfect AdWords campaign.
You can check the behavior, content, and everything about all the pages and know which is being effective much. Every digital marketing agency does give this Google analytics report to the clients for effective interaction. As a client, you can check with it and discuss the further proceedings which will lead you to have a successful website ranking.
I am an SEO Analyst working in a leading digital marketing agency.