Additional Features | Traditional Video making with Digital Marketing

Let your traditional film making and production benefit an additional feature with digital marketing.

Los Angeles is a city that is drenched in the rail of Hollywood and is completely immersed in the culture of Film making. But what matters more than film making and production is the post-production marketing across different channels that enhance the reach of the movie across global borders. It is important for people at a different part of the world to know that a movie exists so as enhance its fan base. This can only be done through social media and digital marketing techniques as these are unique ways to attract fans from the other side of the globe.

It is the magic of the production companies that transform every single shoot into a global campaign. The Los Angeles based production companies also partner up with a number of brands and advertising agencies to create powerful advertising campaigns and content for social media and television. The unique functions of these production companies in the multi-channel reach of a movie or a commercial are as follows.

Devising a 360-degree marketing plan:

Los Angeles Production companies undertake a 360-degree marketing approach to get the content heard across the globe, with a keen understanding of today’s marketing needs. It is important to market a product or a service or even a movie across television and streaming services, through social media and even through print ads and OOH. It is important the company masters at the art of storytelling which indeed attracts more prospects and makes the work incomparable.

They should be able to offer a more targeted ROI based social campaign and also an excellent brand awareness of television as an extension of the original producers of the movie. They should able to handle an ad from its concept to delivery and be reliable to take the advertising project to an all new level.

Raise the bars of conventional video production for marketing:

A majority of the Los Angeles Production companies are pioneers in evolving the video trend that is capable of influencing the market. Their job actually does not end with delivering a killer video or photo advertising material for a movie or a brand. It is important that they optimize each edit and each photo. They should know pretty well what works for a thirty second TV spot and how to tuck the content to fit a social application. It is important they have an efficient plan at the place and tweak the delivery and creative assets to snap on to every screen neatly.

Pre-production and production and post-production strategies:

The production company should have in place the following pre-production strategies to help it market the movie or and ad to an excellent level.

• Devising a

creative strategy with the concept

• Scripting and story boarding the concept? Casting the crew to fit the content appropriately? Scouting the location and construction of the set? Filming with special effects? Photography and sound mixing? Hair, makeup, and wardrobe styling? Editing the video with motion graphics? Licensing the music, motion, and stills

Wrapping up:

Last of all, the production company should follow a well informed and streamline production process so as to benefit the original owners of the movie. They should discuss all of their production processes and issues well in detail and in advance and following a transparent and streamlined process to gain the good will of the consumers.

Pushpa is an expert author. She currently leads the content marketing department of Sinema Films - A Video Production Company in New York.