Why Organisations Use Internal Communications?

Internal communications are not the easiest thing to get right when it comes to running a business, however there is no denying that it is something that you absolutely need to put the effort into working on.

But why is this? What is the importance of internal communication when it comes to your business and why is it something that so many businesses put the effort in? Let’s take a look at some of the reasons why.

Internal communications don’t need to be difficult

One of the reasons that many businesses don’t try with internal communications is that they think it is going to take lots of time and lots of effort to perfect. But the truth is, it really doesn’t need to be that hard to get it right. There are a variety of ways that you can make sure that internal communications are as easy as possible – or at least that it’s an improvement on the current status quo.

Introducing an employee intranet is one of the easiest ways to keep all your employees updated at once. It can be used to keep all of that key information in one place, ready for people to access. There are other uses of the intranet too, some businesses use it primarily to send time critical information, as well as welcome feedback from employees through survey integrations.

Internal communications can give everyone a purpose

In order to ensure that employees are engaged with everything that they need to do within the business, you need to make sure that they have a purpose. You need them to understand what the shared goals are of the business and how each and every person within the business can have a big part of reaching this goal.

If your employees feel that they are valued, feel that they are important, then chances are that they are going to work as hard as possible for your business.

You can make sure that the right message is sent

Gossip and hearsay are the worst things for any business and it is one thing that businesses should be doing their best to stop. One of the simplest ways to stop these things from happening is to make sure that the right message is sent.

You want to be in control of what is happening, you will want to make sure that there can be no confusion about what is being said. Something that taking charge of internal communications can definitely achieve.

Corporate culture can be expressed

Every business has a way that they want their employees to act, that they want them to behave. This is the corporate culture and it is something that every employee should have highlighted to them. The last thing that you are going to want is for your employees to think that they are having behaviours pushed on them or that they should be expected to behave in a certain way. In order to avoid this, you need to win buy-in from staff. At the end of the day, you do need to make sure that it is understood what you do expect from your employees whilst they are in the working environment.

There’s a need to manage a crisis

There are going to be times when a business is at somewhat of a crisis point. It could be a lull in work, it could be a big change on the horizon or it could be a management shift. When this happens, internal communication will be incredibly important. You are going to want to make sure that everyone knows what is happening and that the communication that is sent out is as much in real-time as it can be.

If you don’t do this, then you could end up with miscommunication about what is happening, as well as confusion and mistrust from your employees on the long-term.

You want to create the best possible environment

In order for your employees to be happy in their work, you are going to need to create a positive working environment. Being able to effectively communicate across the business is one of the best ways to encourage communication. Not only with employees but also between them too.

As you can see, internal communications are definitely something that you need to focus on for your business. It is definitely not something that you should push to the back of the to-do list. Else you could end up finding some issues develop that take even more time and effort to rectify.

If you are thinking about making internal communication a focal point of your business, then you are going to want to consider creating an intranet app. These apps can be easily downloaded to your employees phones, ready to access as and when they need to. This can contain all of the key information that they need, updates on anything that relates to your business and of course, options for them to send through their feedback too.

Liam Smith is a young and aspiring blogger and writer. He specialises in workplace relations and human resources.