This Week's Top Stories About Global Oral Care Market 2019-2023

The global oral care market expected to witness a CAGR of over 3% during the forecast period. Certain factors that are driving market growth include technological innovation and product line extension leading to product premiumization, rise in demand for mouthwash for specific oral concern, and growing awareness of oral and dental health.

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Deterioration in oral health and hygiene give rise to plaque formation, mouth and facial pain, throat cancer, periodontal disease, tooth decay, and others. According to the CDC, periodontal disease is mainly the result of infection and inflammation of the gums and bone that surround and support the teeth. In the US 47.2%, adults aged 30 years and older had some form of the periodontal disease between 2009 and 2010.

The factors which can result in oral disorders are the consumption of tobacco, poor oral hygiene, unhealthy diet, and high consumption of alcohol. To avoid the occurrences of oral disorders market players and the governments of different countries are raising awareness on the importance of maintaining dental and oral health. Hence, this growing awareness of oral and dental health is expected to drive the growth of the oral care market.

The increase in demand for innovative and technically advanced toothbrushes is due to the rising disposable income resulting in high purchasing power. The vendors are introducing powered toothbrushes due to rise in the preference of premium oral care products. These toothbrushes are widely available in developed markets.

The rotatory and oscillatory motions of electric toothbrushes heads make cleaning teeth effective and very convenient to use. The rising awareness of the benefits of using powered toothbrushes has increased their demand, which is one of the key trends in the global oral care market.

Top oral care companies covered in this market research report

The global oral care market is fairly concentrated. To help clients improve their revenue share, this research report provides an analysis of the market’s competitive landscape and offers information on the products offered by various leading companies. Additionally, the market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of the upcoming growth opportunities.

The report offers a detailed analysis of several leading companies, including:

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• GlaxoSmithKline plc.
• Procter & Gamble
• Unilever

Oral care market segmentation based on distribution channel

• Offline
• Online

The offline segment will account for the highest oral care market share because of the rise in the number of hypermarkets, supermarkets, warehouse clubs, and convenience stores of major retailers. This report provides an accurate prediction of the contribution of all the segments to the growth of the oral care market size.

Oral care market segmentation based on geographic region

• APAC
• Europe
• MEA
• North America
• South America

With a complete study of the growth opportunities for companies, it has been identified that Europe will account for the highest share of the market throughout the forecast period. The introduction of new products, the rising awareness of oral hygiene, and the availability of government-aided medical benefits are some of the factors responsible for the oral care market growth in this region.

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