Farro Market Is Bound To Make An Impact In Your Business

Farro is a type of grain of a wheat species sold dried in the whole form. It is a healthy food that is rich infiber, essential minerals, and antioxidants and is thereby used as an ingredient in many food and beverage products, including homemade meals. Farro is also known as hulled wheat, einkorn, emmer, and spelt.

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One of the popular trends in the global farro market is the increasing number of private label brands that offer conventional and organic farro products. Farro is widely consumed because of its nutritional and health benefits. Various private label brands are selling farro-based food and beverage products to increase their profitability.

Some of the major vendors offering private label farro are Tesco Plc (Tesco) and Alibaba Group Holding Ltd. (Alibaba). UK-based Tesco offers its farro products under the brand Tesco Quick Cook Emmer Wheat. China-based Alibaba sells a variety of farro products under its own brands Farro Grains, FarroSeeds, and others. Similarly, Whole Food Market Inc. (Whole Food Market) is one of the major vendors in the global farro market that offers private label farro products. Therefore, the prominence of private label brands offering farro products is expected to positively impact the growth of the global farro market at a CAGR of 11.15% during the forecast period.

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

• 2.1 Preface
• 2.2 Preface
• 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 04: MARKET SIZING

• Market definition
• Market sizing 2018
• Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

• Market segmentation by product
• Comparison by product
• Conventional farro - Market size and forecast 2018-2023
• Organic farro - Market size and forecast 2018-2023
• Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

• Geographic segmentation
• Geographic comparison
• Europe - Market size and forecast 2018-2023
• North America - Market size and forecast 2018-2023
• APAC - Market size and forecast 2018-2023
• MEA - Market size and forecast 2018-2023
• South America - Market size and forecast 2018-2023
• Key leading countries
• Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

• Market drivers
• Market challenges

PART 11: MARKET TRENDS

• Growing preference for online shopping
• Influence of blogs and digital media on farro consumption
• Growing prominence of private label brands

PART 12: VENDOR LANDSCAPE

• Overview
• Landscape disruption
• Competitive scenario

PART 13: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Bluebird Grain Farms
• Bob's Red Mill Natural Foods Inc.
• Nature's Earthly Choice
• Poggio del Farro Srl
• Roland Foods LLC.
• Timeless Seeds Inc.
• Vigo Importing Co. Inc.
• Waitrose Ltd.
• Whole Foods Market Services Inc.
• Woodland Foods

PART 14: APPENDIX

• Research methodology
• List of abbreviations
• Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

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