Tips to promote your event via Facebook

Facebook is by far the most popular of all social media. Can you also put this purebred horse in front of your cart to promote your event or staff party? You can certainly do that, in a current and dynamic way. And this before, during, and after the event. With these 7 tips, you are guaranteed to make a right turn.

Facebook is not only there to share fun facts and cute photos. You can also use it to invite guests and make them warm for an event. Private party for a select group or a grand celebration of 'the more souls, the more joy'? It's all possible with Facebook.

Your first job: creating a Facebook event. Either you make this event public, or you opt for a private event. In the latter case, you can invite the selected guests via Facebook itself, SMS, or e-mail. At a public event, you can send the invite directly to all your connections.

But how do you ensure optimal communication around your event via Facebook?

Tip 1: Choose the right style for your Facebook event

When you send a paper invitation, you first think about how it should look. Why would it be different if you approach it digitally? Think about an original style. Entirely in the atmosphere and theme of your event. You do not have to allocate a large budget for this. Even with a few resources, you can do a lot.

Do you have a beautiful photo from a previous edition of your event or your company? Edit this with a tool such as Canva. Is your event important for your company, and do you have a little more budget available? Then work together with a designer and in consultation, create an attractive style around the theme of your event. This does not only have to be graphic. Consider, for example, a video clip or a gif to use as a banner. This can be made based on existing video material but also with a few photos.

Tip 2: Promote Facebook event: step 1

Do you want to create a Facebook event? Then start writing first. Because without a nice but also clear description of your event, you cannot go further. The first words are the most important. Describe your event in such a way that you immediately catch the attention of your target group. Who, what, where, how? Who do you organize the event for, and what is it about? If you invite speakers or foresee performances, it is essential that you emphasize this. A well-arranged and clear program is a must. The advantage of a Facebook event page is that you can announce the program in steps, as soon as the next act has agreed, for example. This is how you create a countdown effect.

Where does your event take place? Provide all necessary info and possibly unique details of the location.

How? Have you planned a unique concept or fun activities? Then certainly use this to get your target group warm for the event. Don't forget: mention the URL of your company and ticket sales.

Tip 3: Build a mini-campaign around your event

Either way, you must provide fun and exciting content on your Facebook event page. Thanks to Facebook, you have the opportunity to create more info and interaction than with a (paper) invitation. So make maximum use of it!

Do you have speakers at your event? Then share a number of quotes from them in advance, previous presentations, or pre-recorded video material to make people enthusiastic.

Catering is often very important for visitors. Get them warm with a number of reviews.

Video material always works well. An excellent promotional video can help you convince as many guests as possible. For example, use your movie from a previous edition. Again: not a big budget issue. Place several photos in a fun video clip to create a bright atmosphere.

Tip 4: Create an event hashtag

You will see a hashtag on more and more invitations and posters. This is smart because it means that visitors will automatically take more photos and post updates on social media. That way, you also engage your guests to generate more content after the event. But you can also use this during the event. This way, you can monitor the hashtag, for example, when the guests ask questions via Twitter. You can answer those questions live. To name something! Also, If you want to sell your sell event tickets online free then We would suggest you to go with Allevents.

Tip 5: Don't forget the aftercare :-)

After the event, you can share the photos and video material that you have shot during your event via Facebook. After a conference or presentation, you can also share the slides via a URL. Call it a 'content gift,' either only for those present or for those who could not be present. In this way you build on the connection with your visitors and potential new customers.

Jagdish Prajapat is a professional digital Marketer & best SEO expert in India. He is a passionate writer and has actively writing useful blogs and articles about technical stuff.