How to Design a Logo That Withstands the Test of Time?
Posted: Oct 18, 2019
In modern-day history the earliest use of a corporate logo is accredited to Stella Artois, a Belgian brewery that was established in 1926, however, their first ever logo branding was made available to the public through their products in 1366. Nevertheless, if you date back to the most basic and primitive form of logos then you will find that in ancient Egypt, China, and during the Babylon Civilization, various logographic systems were used to represent certain objects of importance using symbols and images similar to hieroglyphs, runes, and other forms of logographic. Which shows that even during /ancient times mankind was familiar with the usage of such visuals and this has traveled with us to the present era and the current age. Logo branding is an essential part of your corporate identity. The word itself is an abbreviation of the word logogram taken from Greek origins. You will find many organizations using this symbolism to distinguish themselves around the globe and rightly so. A logo is fundamental part for any organization or company to establish its brand image and etch it into the minds of their targeted audiences as well as business partners within the industry. It is a vital core for creating recognition on various platforms for your business and trade, as well as allow you to attract the attention of onlookers. Not only does it add a touch of professionalism to your venture but also helps in delivering a power statement for your establishment. Therefore, in this post we would like to give some advice as to how you should go about designing a logo for your brand.
Various Designs & Styles to Consider
Over the past few decades or so, there have been some prominent variations that have made their appearance on the international scene for logo designing, and these types have been categorized into their own specific styles. Here are some of the most protruding variants that you might want to consider prior to hitting it off for your own particular logo design:
- Abstract Mark: these are the most specific type of logos and their geometry is entirely based on an abstract image that becomes the face of your brand. Well-known examples of abstract logos include PEPSI’s shared circular logo, Adidas’ stripped flower logo, and BP’s star-bust logo. They are used to condense the overall brand identity and what it stands for into a single image which represents their values. They are indeed unique to every brand and a considerable thought is given into formulating their stylized imagery.
- Combination Mark: says hello to the ultimate mix or amalgam of all the other types of logos mentioned in this small list of ours. They do not confine themselves to one particular type of style of a logo, but in fact, use a combination as the name itself implies. The possibilities are literally countless, widely held examples include Burger King, Doritos, Lacoste, and Paramount Pictures. This is the most versatile choice a company could ever have when it comes to creating their own logo.
- Emblem Logo: these are more similar to badges, crests, and seals. They are commonly used by establishments such as learning institutions (schools, colleges, universities), NGOs, and government agencies. They are often represented using much higher attention to detail; hence, they have a more complex and sophisticated look. They can at times become difficult to design due to their intricate elements and overall versatility.
- Letter mark: like the name itself implies, these types are predominantly based on the acronyms for their respective company written in a stylized font. Some popular logos include CNN, GE, HP, IBM, and NASA. It makes them easy to identify with, and the logo itself pretty much denominates the company or the brand that it refers to. In short, these are basically typography-based designs used to create a logo in its ultimate of simplicity.
- Mascot Logo: another type of logo that is easy to identify with; this type of logo often includes an animated and colorful depiction for their brands or businesses using a spokesperson or a character that serves primarily as their mascot. Significant examples include Colonel from KFC, Kool-Aid Man, and Planter’s Mr. Peanut. These often become the brand ambassador for the company and the firm they represent. They are mostly used for businesses that are family and kid-friendly to create a fun, sporty, and adventure loving image for the establishment.
- Pictorial Logo: also known as logo symbols. You can clearly recognize them as an icon, some well-known examples include Apple’s bitten fruit, Facebook’s distinguishable ‘f’, Windows from Microsoft, Target’s bullseye, and Twitter’s bird symbol. These are more likely to be used by those brands and business that have already established themselves across the masses and they have a strong brand recognition across multiple platforms.
- Wordmark: similar to the Letter mark logo style mentioned above, it goes a little ahead and uses a font-based logo design that utilizes the business name of the brand or the company itself alone to make itself distinct. Popular examples include Coca-Cola, Google, Oreo, Virgin, and Visa. This exclusive and selective text is a great example of how to use the company’s own distinctive and succinct name into the logo design with the additional topographical theme to add a bit of flavor to the overall feel.
Some Commonly Shared Features of Great Logos
It goes without saying that successful companies and their brands have some specific features within their logos that make them an ideal representative of the vision and mission behind their establishments. The top-tier in logos and their collective traits are quite easy to catch and visible even to most mundane of designers. Hence, in order to design a logo that is compatible with the mission and vision of your company, you should consider the following aspects:
- Appealing & Distinguished: first and foremost, your logo needs to be catchy and notable sot that it is able to deliver an impact and influence your targeted audiences as well as onlookers. The idea is to make them in such a way that they are able to capture the attention and leave an optimistic impression.
- Relevancy: the logo needs to represent the image of the. It should relate to your area of commerce, trade, or industry.
- Uncomplicated: the reason we are not mentioning simplicity is that some might consider it as a derogatory term for luxury brands, that is why we want you to make your mind uncluttered when thinking of this value which makes you logo great. You certainly do not want to make your audience too confused or provide them with an information overload, thus a minimalist approach is often the best way to about it.
- Expansible: the notion over here is to choose a logo that can offer you a tremendous value over the years. It should be flexible to play with and with time it offers you enough room to make adjustments as you see fit. Even with minor changes here and there, the logo should speak tons of volume regarding its stunning looks and features in the end. You might like to acquire the help of a professional logo designing agency to figure this one out.
The Logo Is Bound To Seize the Core Essence of Your Company
Before you go ahead and hire a logo design service suitable to meet your needs and requirements to the fullest, it is paramount for you and our establishment to understand how important the logo is to your company. The logo has to embody what your venture stands for and it should epitomize the areas of your specialization. Hence it should center on the comprising facets of your particular trade and industry. You want to showcase the nature of your work and expertise so that your audiences can easily identify your products and services. Some secret or subtle messages can also be included so that they can be interpreted by viewers to understand the meaning of the logo. These components include:
- Colors and thematic that relate to your particular brand and supporting imagery that you have associated yourself and the business with over the years.
- Double meaning shapes, innuendos, or symbols as well as geometrical images that serve as a sign or a hint to convey positive messages about your organization.
- Factors and features that make your offered products and services different from all the rest, especially competitors and rivals within the industry.
- The symbolism that is able to deliver an outstanding representation for your area of specialization and field within an industry.
- The very aims and objectives as well as the overall vision and underlying missions of your company.
- Vital aspects of your brand’s overall image and identity that you have invested your time and effort to create over the years.
- All the unique elements that make your establishment distinguishable from the rest.
Therefore, to relieve yourself from post-decision distress you should always focus on the core values of your company before you make the final decision.
Capturing the Attention of the Targeted Audience
Another method to go about determining the actual logo for your company is to focus entirely on the targeted audience, your customers, clientele, and potential clients. With this method, you will be able to engage the customer within your logo and this should speak about their lifestyles, specific age groups, locality, and demographics as a complete picture. Thus, the logo itself will be able to connect and communicate with them on extrinsic and intrinsic levels. This example can be clearly understood by taking into consideration how a toy store is able to attract the younger audience with their playful style of logo designing. Toys "R" Us is one of the prominent international corporations that uses this effect to a great deal. Hence when the time comes for your company to decide on a logo to stick with, then we strongly recommend that you consider having various meetings and group discussions as to how you should go about. This in-depth analysis and frequent evaluation will help unlock various new perspectives which in return might create a paradigm shift within the company and the employees themselves as to how they perceive their own image and how they contribute to the society. On the other hand, an international business that runs their setup in various countries across the globe might also try on a holistic approach as to how they can cater to their valued and esteemed customers and make them a valuable part of their final logo design. You certainly do not want to miss out on their preferences and particular taste or social class which is why we consider this type of logo development closely related with the quality of services and products that any business out there offers.
Limitless & Unrestricted Appeal
As our final word, we would just like to say that your logo is a fundamental part of your establishment, therefore, you must consider on selecting an appropriate design that caters to all of the aforementioned factors, maximizes them, and uses them in an optimized fashion. Always consider the long run and short run scenarios both within your ultimate decision and its parameters. As a viable advice, we suggest taking professional help from experts as their expertise can provide you with a much better selection, thus enabling you to make a choice that meets your company’s needs. There are several custom logo design Vancouver custom logo designing services available in Vancouver that can assist you in this regard. We hope that this post was able to offer you some terrific insights as to how you should go about designing a logo for your company and business. Nevertheless, there is still a lot of room for further discussion regarding this topic. So please feel free to let us know of your opinions and views in the comment section below.
: There are many services in logo design Vancouver but not many services offer best designing service because many agencies don’t have experienced designers under their wing and due to this they are unable to deliver work on time.