The Advantages of Direct Marketing Services
Posted: Jul 20, 2014
Many sales professionals forget that even with all of the recent importance on social media marketing, conventional direct marketing is still versatile, inexpensive and very rewarding. Even if your organization has polished its social media efforts, it should nevertheless look at its complete advertising and sales game plan, and consider including direct mail marketing and advertising as a part of it. Here's why:
Direct marketing will seize your prospects' attention immediately. The Canadian and American postal services conducted research projects that determined most folks arrange and read their mail on the same day it is acquired. In contrast, emails can remain inside Inboxes for days, and by their very nature, social media messages are short-lived. Direct mail will penetrate through the electronic mess created by never-ending emails, social media posts and texts to produce a tangible, targeted advertising message that your prospects will recall.
Direct mail is a lot less expensive than other forms of advertising like tradeshow booths, radio and television spots and magazine and newspaper advertisements. For sheer pennies per piece, you can create a direct mailing campaign to contact thousands of prospective patrons. Direct mailing is on top of that, relatively uncomplicated to execute; no artwork or layout talents are required. Utilizing an average suite of office software products, you can create a postcard or flyer by yourself. Alternatively, you can use a direct mail design service. These services typically possess hundreds of templates that are customizable and that you'll be able to use to advertise your products, services or occasions. Bulk printing makes it inexpensive to reach thousands or hundreds of clientele with attention-grabbing, flashy and appealing. You may also cut costs by becoming eligible for postage discounts offered by your postal service if you send bulk quantities of direct mail.
Another reason why direct marketing is powerful and prominent is it's a functional medium--you can send your clients anything from postcards, pamphlets and flyers to product samples or three dimensional pop-up advertisements. The amount of potential direct mail configurations is nearly staggering, and there are a lot of creative and attention-grabbing options.
A major advantage of direct marketing is that you can section your mailing-list into diverse groups like "first time buyers" and "repeat buyers," and later craft separate advertising communications to captivate each type of client. You can further personalize the propositions and advertisements you send by independently addressing each direct mail piece. Personalization and segmentation each culminate in higher response ratios, which then converts into increased sales for you.
Direct marketing is calculable. Just place a coupon, a particular redemption code or a reply card in your direct mail promotion, and afterward use these techniques to audit how many prospects take action versus how many individuals do not respond. The results of your straightforward direct mail evaluation will shed light on your subsequent direct mail campaign. By doing so, you will be able to constantly polish and enhance the call to action you mail to your potential clients,
There are numerous other benefits to direct mail marketing and advertising. undertake an experimental mailing and see for yourself. You will be pleasingly taken aback by the favorable and immediate outcome you get. You'll also be thrilled by how direct mailing can create such a major ramification at such a nominal cost.
At XPress Promotion, we hatch personalized, irresistible direct marketing processess for our customers. Go to http://xpresspromotion.com/ for details.
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