5 Benefits and Use Of Digital Signage In India

According to many surveys, it has been concluded that visual images are more likely to attract people than the traditional ones and it is said that 60% of the population gets influenced to make purchasing decisions at the last moment which instead results in the increase in sale up to 33%.

With the advancement in modern technology, huge number of developments are found in the electronic media ranging from small to big changes. One such advancement is the introduction of digital signage which is nothing but a part of electronic signage. Most of the digital signage takes the help of the LED, LCD etc to display images or videos or signals digitally. All this system is centrally operated to display information to the targeted audience. Most of the corporate sector has started implementing this in order to serve well just by the mere use of a computer and a screen. Nowadays, usage of digital signage solutions has become quite common and are used in most of the public places, shopping malls, restaurants, healthcare sector, finance departments, retail services etc, in order to help people with self-service. A survey predicts that by the end of the year 2020, the digital signage industry would be worth more than $20 billion.

Some of the usages of digital signage systems include in the field of advertisement, real-time display of timetables, emergency charts, product descriptions, etc.

Listed below are some of the benefits of using digital signage system in the modern world:

• Increased rate of retention and recall: The most desirable feature of this technology includes the capturing of more views than any other static displays. It is observed that the increase in view was more than 400% and the recall rate was increased to 83%. More and more people are adopting this innovative technology because not only it saves time but it also helps to get the job done easily. Operational efficiency of this system has helped in retaining customers and also to attract new people to be a part of this innovation. Installation of this system at any place has reduced the waiting time of candidates resulting in fewer complaints received.

• Increase in revenue: According to many surveys, it has been concluded that visual images are more likely to attract people than the traditional ones and it is said that 60% of the population gets influenced to make purchasing decisions at the last moment which instead results in the increase in sale up to 33%. Also, data records, analytics, and reports are saved and can easily be retrieved using some web-based applications whenever required. The consumer experience has been enhanced to a great extent using this technology.

• Reduction in cost: A huge amount of money, as well as the paper, gets wasted in the process of storing the documents, making copies and in case of printing. Not only it is beneficial to the company but also to the environment. Digital signage provides the benefit of cost-cutting in terms of logistics and even saves a great deal of time. Since a lot of money is saved using this technology, businesses can benefit themselves by producing high-quality content and win client approval easily.

• Easy to deploy and use: With the changing market scenario, the demands of the client also changes on a daily basis to suit the market needs. In order to meet the demands of the targeted audience, the use of digital signage has proven to be quite beneficial because everything is optimized and send across various locations within minutes. Nowadays, cloud-based systems, seamless creation etc, have also been paired up with digital signage services which helps both with the maintenance and transmission of data just with the blink of an eye. It also helps the user to work from any part of the world in order to set parameters or to edit certain contents with ease.

• Easy digital connectivity: This feature has served to be quite useful because it helps with brand awareness by aggregating various kinds of information from social media, get weather updates etc, while advertising some different product details. Brand messaging has become extremely easy using this feature in order to stream videos about multiple services or products. A survey concluded that approximately 92% of consumers trust peer to peer communication rather than any form of traditional advertising. Hence, it enforces trust among people by linking various social media information along with their product details thereby helping the business to grow. It also acts as a flexible solution and turns into an interactive medium to the waiting customers.

Nowadays, usage of digital signage solutions has become quite common and Bitsy Display help gets the most digital signage in public places, shopping malls, restaurants, healthcare sector, finance departments, retail services etc, in order to help people with self-service.