How to create the perfect meta-description for SEO

Meta Descriptions are a short overview of the webpage, which tells the search engine what the contents of the webpage are all about. It is essential that you have a to-the-point Meta description about your webpage so that search engines can locate it, which will help in increasing visibility and thereby significant traffic. For improved results, hire services from a reliable SEO agency in India.

Here are a few ways you can create an ideal Meta description for boosting your search rankings:

Meta description for every page is a must:

It is a perfect practice that you make a Meta description for every page of your blog or website. If making a one for every page is not possible, at least try and make one for the most important ones. If your website's platform is WordPress, use tools like Yoast SEO to get the ideal results.

Abstain from using duplicate Meta description:

Do not, by any chance, use a Meta description that has been already used before. Remember, every Meta-description is unique for each webpage, and that's what increases the web-visibility. You can use the SEO Audit Tool from Alexa to find out if your site's Meta-description is duplicate.

The length of the description is the key:

This is a crucial point in terms of SEO factors. The length of your Meta-description should be ideally between 135-160 characters maximum as per Google's SEO update. Make sure that the description you are making is within that specified length.

The targeted keyword of your page must be in the Meta-Description:

Your web page's targeted keyword should be included in the Meta description so that Google's crawlers to identify that this specific keyword is intended rank for that page. This will obviously help in enhancing the rankings. Get the most out of the services from a reliable SEO agency in India.

There should not be any quotation marks in your Meta description:

As the Meta descriptions are a part of HTML, you should avoid using quotations as it can break the HTML language. Things like double quotation marks can lead to a few issues, so it is better not using them. If, for some reason, you have to use them, use the ones with a single quotation only, not double.

The description should always be in the active voice:

An active voice will still create more interest in your content that the passive one. You would not want your audience to get bored while reading your content. Always write in the active voice to make sure that your audience is glued to your substance.

Never try fooling your audience:

You must always avoid inappropriate ways to try and rank in search engines. Avoid using any content that misleads your readers, or making false claims to draw in more traffic. Remember, once caught, your site can be penalized heavily. Always adopt an appropriate way to pull in readers and generate interest so that they click into your information without any prejudice.

Conclusion:

Once you are done with all this, use tools like SEO checkers to see if everything is ok after your page is scanned. A proper analysis or report will always help you to rectify the mistakes you've made (if any) and will assist you in incrementing your search ranks in the future. Get the most out of the best SEO packages for your business.

James Dean is a passionate writer for over a decade and has published articles on various topics matching high-quality standards.