Top 7 Reasons Why Every Webmaster Must Use Google Analytics

All website owners ought to be using Google Analytics. As soon as their website is up and running, they must get tracking set up for Google Analytics. Site promoters get all the valuable information they need on this tool. Given below are 7 reasons to use Google Analytics and the benefits website owners stand to gain:

• Google Analytics helps see how people find out about your website: As per studies, there are over 1 billion websites online as of today. Each one of them, is literally tumbling over the other for attention. It is simple. A website succeeds when people are easily able to find it and see what services are being offered. Google Analytics has Acquisition, a section that categorically provides information on how your visitors found your website. Google finds out how many people visited your website after clicking on a link in search results (organic) and how many people arrive at your site through links shared on social media, paid ads, other websites and also by typing your website directly into search.
• Google Analytics helps track how visitors on your website behave: Getting people on your website is difficult. Getting them to stay on your website is more difficult. How many of them stick around and return is as important as how many visited in the first place. Google Analytics tracks this information too. The Behavior section on the Analytics tool helps find out which people come to first, which ones they click through and the amount of time they stay on the website. As a website owner and promoter, you will be able to understand which parts are getting traction. You will also be able to find out whether the site’s design needs to be reworked or not.
• Google Analytics helps know who visits your website and how: For most websites, it is only a certain type of visitors that matter. They do not need to target anyone and everyone. GA know who are those people visiting your website in terms of demographics, geography and their general online interests. The tool also helps find out the browsers they use and the devices they are coming from. You will be able to find out whether your website offers a certain kind of browsing experience on one device and a totally different experience on another. You may be losing visitors because of this.
• Google Analytics helps find the most popular pages on your website: Every website has pages drawing more traffic than the rest. There will be pages that keep people on the website and achieve more conversions. GA helps identify everything from content that ranks high, content that gets shared and results in disproportionate amount of traffic, pages that convert visitors to email subscribers etc. You can shape a strategy accordingly.
• Google Analytics helps track conversions: One of the strongest reasons to use GA is its ability to help track conversions. Conversion Tracking in GA can be set according to the actions you would want your visitors to take, ranging from filling out a form to signing up for your email list to making a purchase. For the majority of the websites, this data is the most important yardstick to measure the site’s success, whether it is actually doing the job it is meant or not. GA helps understand what works on your website to achieve conversions and why.
• Google Analytics is free of cost: Website owners operating with a limited budget have to worry about nothing. GA is 100% free. Whatever your budget is, or whether you don’t even have one, GA is affordable. Your get detailed insights about your website’s performance and its true potential in terms of monetization. You do not have to pay a dime, unless you decide to Outsource Google Analytics Services to companies such as Virtual Employee whose charges are nominal and who will handle everything from top to bottom.
• Google Analytics is very easy to use: Even those website owners who do not happen to be tech savvy, using GA will by no means be a challenge. The thing with software tools is that they make you wonder whether you will be able to use them or not. GA is very intuitive. Even new website owners with basic tech skills will break no sweat in figuring it out. Still if you happen to struggle to use it to full potential, you can always

hire google analytics experts from companies such as Virtual Employee.

Article By John Tie, Outsourcing Enthusiast