What is the conversion rate in Digital marketing?

Introduction:

Conversion rate is one of the best ways to measure the performance of your advertising activities. Varying from a cost-per-click or click-through rate, conversion rate gives a picture of how good you are in the market by getting the people and make them as a permanent customer. This process is called " converting " in Digital marketing. Developing your conversion rate is the initial stage of your return on investment.

In this article, we are going to discuss what is the conversion rate in Digital Marketing. Conversion rate marketing formula, how to calculate the conversion rate, Important tips to increase your conversion rate, Important tricks to improve your website conversions from social media sites.

What is the conversion rate?

The conversion rate is the percentage of people who visited your website and complete a particular goal. A high conversion rate indicates your successful marketing. A conversion may be anything which depends upon your business goals. Some common types of conversion are

• Registering on the site

• Submitting a form like lead gen form, contact us form, etc

• Engaging with your online chat

• Downloading the mobile app, software trails, eBook or something

• Engaging with your site in different ways

• Calling your Business

• Using any advanced feature on your software or app

How to calculate the conversion rate?

The conversion rate is calculated as the total number of people who are converted divided by the total number of people who visited your website.

Conversion rate marketing formula:

Here are the important tips to improve your conversion rate.

1. Ask little information which is necessary for email form.
2. Use well-defined action verbs that invite visitors to take action. For example" reserve your seat", "pick up yours".
3. Use testimonials on email opt-in landing page and product landing pages.
4. Give brief and clear information about the benefits of your services or products.
5. Headlines are more important for your landing page. Make sure to write the perfect headline.
6. Keep opt-in boxes and other conversion elements above the fold.
7. Add a simple video to your landing page to promote your brand.
8. Add on how many followers and subscribers are there in your social media channels.
9. Include strong calls to action in every piece of content on the website.
10. Add stock number which is left up to date.
11. Design your CTA button to perform best.
12. Always ask for additional information later.
13. Give different types of payment options to accept all kinds of transactions.
14. Always use professional quality photos.
15. Offer live chat to ask any questions about your products or services.
16. Add a real photo of yours near a CTA, it proves to the customer that a real person is there behind the brand.
17. Always be careful about your content and it’s length. Provide what content is helpful for the targeted audience.
18. Make sure to add pictures of smiling faces and happy people. These will give high conversion rates.
19. Add contact info correctly.
20. If a customer wants to buy any product don’t ask him to register first. Just make it easy to buy by providing his email.

For better and more conversions you can also go through with the best Digital marketing agency

Hi, i am sam working as a Digital Marketing Analyst in iConquerors. It is a Digital marketing agency providing best services in SMM, SEO, PPC, Email Marketing, SEM and Web Development