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What is Search Engine Optimization (SEO)?

Posted: Nov 04, 2019
SEO stands for search engine optimization. It is the process of optimizing a website for search engines so that your site appears on the front page for your targeted keyword in Google and other search engines.
SEO is an ever-changing process that helps your website become relevant to the major search engines and searches for particular words and phrases. Search engines usually change their algorithms, shuffle their indexes merge results and share content.
The only relevant aspect about marketing your website to search engines is that what works well today probably would not work so well tomorrow. This is the reason why you need an experienced SEO consultant who keeps two fingers on the pulse of the major search engines.
If Google hiccups, we know about it. If Yahoo or Bing! Stubborn, we will coax those rankings back to the first page. Working with search engines is a long-term, high maintenance relationship and we are dedicated to managing that relationship so you do not have to, and at an investment, you can feel good about it.Types of SEO
Firstly, there are two types of Search Engine Optimization 1. Paid SEO 2. Organic SEO
White Hat SEO is two types
Paid SEO
Paid SEO is the process in which the company has to pay to Google for every click those who visit the company profile service or product is called paid SEO. Using these methods, the company stays 1st place of Search Engine Result Page.as a result, the company gets a lot of traffic within the short spent of time consequently company sell is increased
Organic SEO
Organic SEO is the expression used to explain processes to obtain a usual assignment on organic search engine results pages (SERPS). The SEO for which Google is not paid is called Organic SEO. Organic SEO means the process of positioning search results pages by following all the rules of search engine optimization.
On-page SEO
On-page SEO is all about the activities you need to perfect a website/blog – everything you need to make a website a good one. On-page SEO is a process of setting up exact keywords like Keywords, Setting-up Meta, Naming Pages, Page Search Descriptions, etc. And Off-page SEO is the link to the content of your blog to be shared on various popular sites, creating backlinks, joining in various forums, and promoting the blog, etc The tasks that need to be done For on-page SEO are given bellow
- Meta Title
- Meta Description
- XML Sitemap Creation.
- Favicon •Mobile-Friendly Optimization
- Canonicalization
- Alt Tag (Image Optimization)
- Google Search console
- Google Analytics Setup and Monitoring
- Headings
- Content Making Strategies
- Google page speed insights
Off-page search engine optimization (SEO) takes place outside of your website to help to increase your search engine ranking. The scope of work includes link building strategies to recruit more quality backlinks to your website from various reliable sources such as articles, directories, online PR, blogs, forums, online communities, and social media sites. Off-site optimization is an ongoing process that must be done continually in order for your website to maintain its high ranking positions. The tasks that need to be done For off-page SEO are given bellow
- Social Bookmarking
- Directory Submission
- Infographics submission
- Forum Posting
- Web 2 0 Site Submission
- Guest Posting
- Question Answer
- Document sharing
- Video-Sharing
- Article submission
- Broken Link Building
- Video Marketing
- Press Releases submission
- Image posting
Why is (SEO) so vital for
your business?
With the increasing number of Google searches and the appearance of new websites and businesses the internet daily, where your business ranks on the search engines directly act on the performance of your business. Search Engine Optimization (SEO) allows you to place your website links on top of your competitors’ websites. The better (and faster) your website is optimized for the search engine providers, the higher your website will position on Search Engine Results Page (SERP). You can be assured that your potential business contacts see your website on the internet search results before they get to your competitors
How can (SEO) help improve
your business?
Instead of looking for business contacts, SEO brings business contacts to you. Imagine this, when your potential business contacts search on the internet for the products/services you are offering and your website appears right before their eyes without having them to scroll down too far or click on the next few pages. What are the chances that you will receive a new business lead? Moreover, SEO allows you to target business contacts across the globe. All you need to do is to optimize the keywords that your potential business contacts are looking for seeking. Contact us right away to find out how you can rule over your competitors on the search engines. Important information to take note of Search Engine Optimization (SEO)Unlike Search Engine Marketing (SEM), for example, Google AdWords Advertising, where you can get your links up on top of search engines in a couple of days, Search Engine Optimization (SEO) may take up to 3-6 months to achieve optimal results.
How you earn money to learn SEO (Search Engine Optimization)
There is some way you can earn money to Learn SEO thus are given bellow that is Google Adsense, Affiliate marketing, Marketplace, Local Market, Local Business
Google Adsense: If you can do proper Serch Engine optimization (SEO) and your site do rank on google’s first page, Then Google AdSense would be one of the main sources of income. For this, you need to create a website, and you have to publish content regularly and rank your site on google first page, as a result very short spend of time website A lot of visitors will start coming to the website at that time you can add your site in Google AdSense, And from there your income will continue to be. This is a very good and a popular way of earning. Many people around the world are earning this way. So Google Adsense can be a good source of income
Affiliate Marketing: Much online e-commerce websites offer the opportunity to affiliate with various popular blogs or websites. One of the best and largest e-commerce websites is Amazon. We may have heard of the name Amazon. If you create a website and write down details about various products and If you put an affiliate link on the site below that post by clicking on that link Many people will buy the product from that website as a result That e-commerce site will give you some money from their dividend This way you can earn money through your website.
Marketplace: If you want to earn money from the marketplace, you can join marketplaces like Upwork.com, Eleans.com, Freelancer.com To know more visit-http://www.dedernazmul.com/About the Author
This is dedernazmul Seo & Digital Marketing Expert. I will help to improve your business, visibility, brand recognition, and website traffic by achieving higher organic ranking
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