Golden ratio in composition of logo designs

We have developed an increasingly complete understanding and knowledge of what works and what does not work in designing a logo. We already refer to graphic design or web design, the way in which a visual element is structured and organized that has an effect on individuals and how they respond to it. Sometimes, we are not completely aware of why we react in a certain way to something, since it is an almost subconscious fact. This is something that was already known in Ancient Greece, when it began to consider the golden ratio.

The golden ratio in logo design is very detail oriented. Although sometimes we do not take such designs into account. These details help us to effectively elaborate a message or tone. And to achieve this, sometimes it is a job that must be perfected over a prolonged period. As we have said on occasion, we must follow certain guidelines, to find creativity when we are designing a logo.

If we like to follow the work of some designers, we will see how many of them focus on some principles and fundamentals when it comes to design a logo. One of the most popular principles is the golden ratio.

What is the Golden Ratio?

There is a common mathematical relationship found in nature that can be used to create pleasant and natural-looking compositions in logo designing. It is known as the Golden Ratio, although it is also called the Golden Mean or the Golden Section. If you are an art director, illustrator, logo designer or graphic designer, it is worth considering the golden ratio in any graphic designing project.

The golden ratio, also known as the golden number or the divine ratio is known as 1: 1.618. This number comes from the Fibonacci Succession, in which each number is the sum of the previous two.

Creating a Golden Rectangle

The easiest way to understand the golden ratio is to see it as it is through a golden rectangle. To do this, we will draw a rectangle that fits the parameters of the number 1.618 from one side to the other. Within this rectangle we will draw a square. In the remaining space, another square. And so on to infinity, like the Fibonacci sequence, only in the opposite direction.

The Use of the Golden Ratio

It is believed that the use of Golden ratio in human art and design is 4,000 years old and still adapting by most of the professional graphic designers. However, it may be older even more than that. Some people argue that the ancient Egyptians used this principle to build their pyramids. In modern times, the Golden Ratio can be found in music, art and logo design.

National Geographic possibly is one of the most recognizable logos worldwide. And it is that the yellow frame that accompanies the name of National Geographic is unmistakable. But have you ever took a break to think that yellow rectangle has those proportions between width and height? In fact, it is not something casual or left to chance. It fully meets the ratio of the golden number. Possibly the simplest use that we can give it, but it does not stop being effective.

The logo of the British energy company BP also makes use of the graphic resource we have been talking about, although it may be more hidden at a first glance. If we make a circle that completely surrounds the logo, we will see that it fits perfectly with the inner circles using the golden number. Very ingenious, and based on the shape of many flowers that also meet this proportion. As happens on many occasions, nature goes several steps ahead.

The important thing is not to know a single form of composition and always use it. We must have a wide range of resources in our hand, and know how to decide which will be appropriate design at all times. This is what make the graphic designers great.

Golden ratio in Logo designing

The Golden Ratio is also applied in the world of designs that involves advertising, logo designing and photography. In advertising it guarantees a perfect visual composition and is a weapon for the sales and promotions of any product. While the golden ratio for photography has many benefits, but it should only be used as a guide and not as a rigid structure since it can limit imagination and spontaneity. Finally, a very curious example of the golden ratio is the widely used credit cards. Using golden ratio in logo design can make it more attractive, imposing and more recognizable.

Golden Ration in graphic designing

The graphic representation of the golden ratio, which is obtained by drawing a series of rectangles and joining some of its vertices with a spiral line as discussed above, results in the well-known Golden Spiral which is very frequently found in nature (two examples are seashells and sunflower seeds). In photography, the use of such a figure to locate the different objects can offer impressive results with harmony and fluidity that reflect the spirit of the scene.

Despite the benefits that the golden ratio can bring to photography, experts recommend using this concept as a guide, rather than turning it into a rigid structure that prevents the spontaneous and creative composition of images. In addition, it is important to note that not all cameras have the appropriate characteristics for their application (for example, they have square sensors, since the complete spiral encompasses a rectangle), and that does not mean that they are not able to make good catches and snaps.

Similarly, the application of the Golden Spiral in painting and sculpture can raise the results, but in no way should it become the only path towards the creation of artistic works. Considering golden ratio in logo design in a pretty good idea. It helps you enhance your reach and it also increase the attraction of your logo.

In web design, you can fully apply it when you make sure that the ratio between the content area and the sidebar adheres to the ratio of 1: 1.61. That is a content area of??640px by 400px.

Lauren Lara is a professional blogger. She is passionate for writing informative articles about Web Design, Graphic Design, Web Development, Search Engine Optimization, Digital Marketing. She is working as a Marketing Manager since 2016.