Do’s and Dont’s of SEO that Should be Followed in 2020

Search engines are updated regularly which makes optimisation an evolving process. You may not realise, but the search engines use several algorithms that are tweaked or changed, pushing SEO professionals to come up with smarter strategies. Here is a list of do’s and dont’s that one should follow the upcoming year to build an effective search engine strategy for a brand.

The do’s of SEO strategy

Optimising the target market

The first rule of the SEO is to know your target audience. If you want to attract maximum audiences and rank higher in search engines, you need to focus on a particular user persona. The user persona gets the information on its own, hence your brand has to appear on top searches to get their attention. You need the help of SEO experts who will understand your business’s goals and think of the people who may search for the services that you are offering. This means the specialists have to choose the right keywords and create relevant content to get the focus of the target audience.

Linking with social media

Although social media does not help in ranking factor, it improves the brand’s visibility online. According to the specialists working in the best SEO company in Birmingham, social media is widely popular, and it will be a huge mistake if it is not used as a part of search engine strategies. Social media channels can be used as a powerful tool for brand awareness.

Keeping consistency in content frequency and quality

Google looks for quality content and good links when it comes to ranking a website. By keeping this in mind, the professionals have to craft interesting content everyday and update it regularly. When you maintain consistency and frequency, the rank automatically reaches higher.

Having an FAQ page

The only goal of any brand is to have more and more customers. For this, you need to have people who show interest in your brand and be able to get answers to their queries. Keeping an FAQ page is a must, or else your visitors have to mail you for every query and wait for your response. An updated FAQ page will not only save your and visitors’ time but also make the website more effective.

Optimising websites for different devices

Almost 60% of users use different devices to access websites, buy products and get the required information. With the increased usage of mobile phones, it is vital to optimising websites for different devices.

The dont’s of SEO strategy

Using tricks

Search engine algorithms have become smarter, and they can detect any trick or black hat tactics used. Small tricks may work for a while, but they will be recognised in the long run, penalising your website. Duplicate content, invisible texts, article spinning, keyword stuffing and doorway pages are some of the common tricks.

Neglecting metadata

Small things need maximum attention. SEO specialists seem to forget the minute details like, alt tags, snippets, headings, URLs and others and focus too much on website design and content quality. These details greatly affect the overall performance of the website, hence should not be neglected.

Overusing of keywords

Keywords are always an important part of SEO. However, one should not infuse more and more keywords in the content to rank higher in search engines. Excessive usage of keywords ruins the quality of content and with it, the readers’ interest.

Using unnatural links

Many SEO professionals make the error of using link schemes that help them in obtaining unnatural links. They either trade or buy these links to boost their clients’ websites’ reputation online. Such link schemes include comment spams, expired domain purchases, hidden links, article directories and link farms.

These are a few do’s and dont’s that the SEO professionals need to keep in mind. To see your brand gaining popularity, avail the services of the experts working in the best SEO company in Birmingham.

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