What to do After Launching the App?

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So, you did everything to create buzz about your new app before the launch and now you have finally launched it in the store. Great! Finally, your product is live grabbing attention of a handful of people. But what is next? Would it roll on its own? Certainly not. It needs all-out marketing push to stand out from the stiffening competition. That's what we call post-launch app marketing.

Do you want to know about the time-tested principles of success for your post-launch app marketing? Here we explain some of these key ways to make post-launch app marketing big.

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You can play some tricks to make some download numbers to show off and gain weight at the app stores but this will not work when you need business conversion and revenue from your app. After all, you poured in all these hefty money into app development to earn and grow as a business, right? So, the organic download is what your post-launch marketing should target instead of getting quick numbers.

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Facebook mobile ads

Facebook is the most effective medium to promote an app with quick to interact install button built in. Facebook mobile ads almost became a permanent and most reliable marketing tool for a vast majority of app niches ranging from the games, travel, media and productivity to any other niche or category. You can just opt for a basic Facebook ad and stick to it with regular engagement and interaction with audience comments and messages. On the other hand, you can also run high-worth mobile ads guaranteeing widest possible outreach.

Try some promotions

For many apps generating a decent download number and getting some profits is not a big deal. But, this is far from enough to help your app sustain a business. This is why you need to spend in promotions from the initial profit and scale up the download numbers and user base. A campaign for nice giveaways offered to every new user can boost the download numbers several times and in the long run, a good portion of this download volume can turn into loyal users as well.

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30 days gone, it's time for analytics

Now your app has become a little familiar to the mobile users. With persistent effort, you also have created a small community of users. Though this community is still feeble and non-committed in character. This is when you should start using analytics. Various metrics like Daily Active Users (DAU), Monthly Active Users (MAU), App Retention Rate, Average Revenue Per User (ARPU), etc will help you get a clear picture about the user engagement and new downloads.

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