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Marketing strategies that can transform any blog
Posted: Nov 15, 2019
Blogging is going through with a lot of changes. Most bloggers are not aware of that. Blogging in 2020 will be very different. Let’s discuss how?
So what is your daily routine as a blogger? Are you still following the old school blogging rules? Writing text-based content every day and hoping for a miracle? That is not the ideal blogging approach, my friend.
You have started blogging because you had the passion and zeal for blogging. What happened now?
Blog like there is no tomorrow. Do research, produce content, promote, and distribute. That’s all it takes to gain the maximum profit out of any blog.
But are you writing it accurately? Are you ready to turn your blog into a profitable business?
Only text-based blogs are dying now. A good blogger must leverage all the mediums to grow the blog.
I spend 30% of my time creating blog posts and 70% of my time to distribute it.
Play around your content.
Think about it, and you want to sell pizza via your blog. And at present, you are getting only ten traffic on your blog, which makes it 300 a month. Out of those 300, there would be repeated users, people who don’t like pizza. So you are catering to a tiny user group via your blog.
No one will tell you what to do after publishing a blog post.
All you need to do is create a brand image of yourself outside of your blog, Record a podcast. You can try to record a short youtube video. Share your blog on social media.
Now you may ask, is this going to help me sell more pizza right away? The answer is no. Think in the long run. Earlier, you had a limited number of audiences to showcase your product. By participating in other mediums like quora, facebook, Reddit, medium, Pinterest, youtube, etc. it will help you to get more attention. Eventually, they will be redirected to your website. Even if they do not buy the pizza, they may increase your Ad-sense revenue.
Maybe they like pasta, so you have increased the probability.
What have you understood by the above example? Do you still have doubts about why should you write in other mediums and create audio and video-based content? If not, then read the next section.
A podcast is a great way to increase traffic to your blog. It helps in Building Better Relationships with the Audience. You do not need an expensive set up to create a podcast. You can record it on your phone. Recording podcasts will improve your public speaking.
You may think that recording videos are not your cup of tea. I must tell you that its nothing but another excuse for yours.
Nowadays, smartphone cameras have excellent picture quality. Download an app called Open camera, check a few settings, and go for it. I am not asking you to spend thousands on cameras and setups. That is the least you could do.
The same thing goes for writing in sites like quora and medium. You are marketing your blog there. So write a top-notch article. In these sites as well.
Content marketing is not easy. That is why everybody is not a blogger. You have started and blog and reading this article, which means you are very, very special. Now implement the same for your blog. Happy Blogging.
An account manager by profession and a blogger by passion. I write about blogging, digital marketing, Seo, and other stuff at simplefactsonline.