Thinking of Redesigning Your Website? Here are a Few Ways for You to Follow

If you own a website or have designed it years back, it is high time you think of redesigning it. As you know that new market strategies evolve every day and new technology brings in the room which demands changes, you have to keep it up with the expectations out there. If you are a Wordpress website designer, you might worry about how to change or redesign your site without putting your current SEO or rank in google at hold. This is a tricky business as with one click you can change the several things you want to on your website without betting your SEO or that click can make all your hard work go down the drain by vanishing the entire content of the website. You need to plan every minute details of the process and brainstorm ideas to do it safely before you actually undertake the process. If you are not very confident or do not usher faith in others, you can always consult a Wordpress website design company. They will guide you with the correct process and do the needful in exchange for a fee while you focus on the other necessary things to boost your website.

For those who wish to do it themselves, here are some easy guided steps for you to follow while you think of redesigning your website without hampering your ratings and SEO.

1. Even before you start on the process of redesigning your website, you have to take a screenshot or save the current look of your website, SEO system and ranking of your site on the internet so that you can understand and take necessary steps after the redesigning process based on the earlier evaluation.

The areas you need to take care of are the google SEO rank which you can check through the google analytics. It will let you know your current ranking and the keywords that are essential for your page and the site.

For matching up the new site with the old site, you need to crawl in your current website to understand the URL, structure and descriptions or tags which are the basic necessity of the site. Also, there will be some pages which you might have blocked. To ensure it remails blocked, you can use the Google search console.

1. It is evident that when you are redesigning, you have to make the necessary changes to fulfil the criteria. But make sure that those changes are very nominal and are deliberate so that you know how to fix it if you find it is not providing you with the desired result. Keeping the URL, tag lines, keywords and meta description same is very important as these are the things that are already registered on the internet based on which you get the rank in google. The content and the design should be very familiar with your old website.
2. The structure of the site has to be changed for the sake of redesigning and for the betterment of it. But your WordPress website designer will also suggest that not to amend the entire structure of it as it will create confusion and will affect your SEO rank drastically. The navigation and the file or tools tab needs to be changed according to your current aim and perspective. But remember, you also aim at keeping your rank order the same otherwise it will harm your reputation. So do simple changes so that ranks remain the same and your users do not get confused with the all-new structure of the site. It should be user-friendly.
3. Keep a list of the old pages URL and also note down the URL of the new pages. The pages or content which you do not want to lose while redesigning or wish to stay intact in the newly designed site, apply redirect 301 on them.
4. Do not put your site on any of the search engine platforms while it is being built. It will only make the rank curve go down. Use the testing environment or other staging platforms which are used when new sites are kept under research.

6. When your new site is ready and you are all set to go, ask your Wordpress website design company to ensure that they have imported all the links from redirect 301, run a quick scan to check all the broken links are fixed, tracking codes are verified whether they are in working condition and submit it all new to the google console.

After you have redesigned the site, it is always better to check the website regularly for any glitches or technical error which might appear. Also, ensure that you have all the pages and contents that you had on the earlier website so that your SEO is not affected.

Brandon Graves is a highly appreciated WordPress developer with a great expertise in WordPress web design services and security tips.