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Migrating To Cloud Hosting Does Not Mean Losing SEO

Author: Andrew Russell
by Andrew Russell
Posted: Nov 22, 2019

There is no doubt that given the current scenario of the SEO landscape every business now has to migrate to cloud hosting replacing other standard hosting platforms. These platforms are not only less effective in improving and maintaining high SEO but also have potential risks that may be passed on to the sites.

However, migrating any of the digital apps all of a sudden can be really a challenging task. Especially, it is more challenging when businesses have to consider several other facts and factors that are very important for the existence of the business. But, in this given time, it is often found that at some point in the business cycle there is no other way but to migrate to cloud-based hosting.

This once again leads the businesses to face a conundrum where they have to decide whether or not they should migrate to cloud hosting or continue using their existing infrastructure. In order to come out of such a dilemma and make the best decision, you must know the basics of cloud migration. Here are a few facts that will help you a great deal in this matter.

What is cloud migration

Cloud migration is a complicated process, no doubt but if it is done correctly then it has a great potential to provide a business with lots of benefits and open up new opportunities. Therefore, it is not surprising at all that there is an increasing number of business owners who are migrating to cloud their different digital assets including:

  • Data
  • Websites
  • Applications and different other components.

Cloud migration is actually a process in which a company switches its existing infrastructure from its existing physical server inside the organization to a cloud-based infrastructure. There is no doubt that cloud hosting can impact current SEO efforts in a positive way.

There are several companies that use cloud providers and provide several different apps for integration with Cloud. However, for most of the companies, the price factor can make this option dear to them and out of reach.

The benefits of migrating

There are lots of benefits that a company may enjoy when they migrate to cloud hosting from their current infrastructure.

  • When you use cloud hosting you will be able to solve most of the common problems that are associated with scaling the business infrastructure as and when the company expands.
  • With cloud hosting you will also be able to add a lot of storage space for your data and files safely in the Cloud.
  • It will also help you to enhance the processing power with just a few clicks. This will, in turn, help the business is a great way to respond to the increasing demands of the users making it more agile.

In addition to that, migrating to cloud hosting will also provide you with another significant benefit. It will allow you to improve the operational efficiency of the organization. This is because the employees will be able to use these cloud-based apps and solutions that will make them more productive.

Another significant reason that most of the businesses and Chicago SEO experts are in favor of cloud hosting is that most of the top cloud hosting service providers have and offer the strongest security for cloud hosting.

Therefore, coming to know about all these benefits and features of cloud hosting it are clear that cloud hosting will allow you to use the faster application, better implementation, and more productive deployment. This will result in significant cost savings in hosting. It will also add to your savings when you need to scale your business.

The problems

In spite of all the benefits provided, there are a few problems in cloud hosting migration as well. These are the potential risks involved with cloud migration which you should know and avoid. These risks can be mitigated if only you follow the right processes during migration and take proper precautions that are necessary beforehand.

Here are some of the problems that are usually associated with the cloud migration process:

  • Storage of sensitive data
  • Adhering to the compliance requirements and
  • Legal requirements for deploying some of the proprietary software and apps.
One of the most significant concerns of the businesses while migration to cloud is losing SEO that they may have gained after years of rigorous efforts. However, there are also several ways to mitigate this issue.

Protecting your SEO

There are some benefits of cloud hosting on Search Engine Optimization. As you may know that SEO is a long-drawn and time-consuming but it has a significant impact on the business, irrespective of its type and size.

Optimizing the business website for the search engines will allow the customers to find it more easily and increase the number of their potential customers. However, on a search engine result page there are only a few results on the first page. Therefore, it is the aim of every company to feature on this page, preferably on the higher side of it. They invest a lot of resources to ensure that.

This, however, is easier said than done due to the complex nature of SEO as well as a host of other factors that may hinder them from achieving it. Some of the problems are:

  • Page loading speed which is directly proportional to SEO results, meaning higher the loading speed, better is the rank and vice versa. Cloud hosting will ensure faster loading times and the allocation of more resources easily.
  • Downtime off the website also affects SEO rankings. Using a hosting provider having frequent breakdowns will lead to downtime for the website and lower SEO rankings. Cloud hosting eliminates such chances.
  • Server location is something that Google emphasizes for location-based results. Therefore, having immediate vicinity will be more helpful for your SEO rankings and cloud hosting will once again come to your rescue.
Therefore, you can see that migrating to the cloud does not mean losing your SEO. All you need is to do it cautiously so that you can protect your SEO if you follow a systematic process and choose a reliable hosting provider.

About the Author

Andrew Russell is a blogger and content writer who write many articles on Career, Business, and Technology. You can also visit SEO New York Service and Dentist SEO.

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Author: Andrew Russell

Andrew Russell

Member since: Aug 21, 2019
Published articles: 4

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