How to get the perfect blend of Website design and SEO?

A website is a lot more than just a digital marketing platform. It is the heart and soul of all your activities online. It defines and structures the foundation on which the entire digital marketing campaigns are built on. So, it is not just a requirement but a necessity to get everything right, as it shapes how the customers will perceive you. And with a fast source such as the internet, the damage can be irreversible sometimes.

Hence, it is of utmost importance to get the blend of website design, the core content, graphics, and the SEO in line with how you want to be preserved by the customer.

Here are a few tips to make sure you have the perfect combination of website design and SEO to get the maximum impact.

Targeted Audience and Keywords

Research the market and evaluate who you want to target. It is very important to know what is your niche. Targeting a particular group of people can really help you grow faster. Your website should stand out but shoot for a bigger audience pool will never let it happen. The easiest way to target particular people in your niche is by using keywords.

Words that are most likely to be searched by the people in your niche. So suppose if you are into the refurbished mobile business. Think what are the most probable words your audience will search for?

Probably, refurbished smartphones, second-hand mobiles, used phones. Just be thoughtful in your approach and think from the perspective of the customer. To be more accurate you can conduct a survey of 100 customers or use paid tools to find the keyword.

Create a wireframe

It is very important to be consistent as no one likes irregular content. Being inconsistent makes you look unprofessional and leaves a bad impression on the customer. Rather create a wireframe for your content. A growing business cannot have a static website. You need to post more content to gain a higher engagement rate. The more people you engage the higher the chances of them converting. Creating a wireframe for your content will help you draw the outlines, a form of guidelines for your content creators, helping them to match the overall theme you want to follow.

This will also help new content creators to integrate in the organization faster and creating better content. Management will not have to worry about existing creators leaving because they will have a general set of blueprints required to maintain the standards.

Reengineering is a tricky business

Business is perpetual and its functions are too. In order to grow you need to change with the needs of the market. Very often we see market leaders fall due to the inability to change. Take Nokia for example. Once the apex predator of the market in mobile technology on the verge of shutting down after being unable to match the smartphone industry.

But change is not as easy as it sounds. Be it a small change in the overall theme such as changing the font or integration of new tools and Softwares to manage the website. Your website is like gears, interdependent. One change may cause the entire thing to collapse. The same goes for the SEO part, what is working right now may be rendered useless after the reengineering. It is advisable to assess the consequences of the restructuring and compare its pros and cons. If the cons outweigh the pros, you should not move forward with it. Look for more sustainable methods, if not then try to implement the changes slowly so that the organization becomes accustomed to it.

Quality is everything

There are millions of businesses out there on the internet trying to penetrate the market like you.

• How are you different from them?

• Why should the customers choose you?

These are some of the questions you should always keep in mind. If you are struggling to find an answer, let us help you out with one word, Quality.

The quality of the content is what separates the amateurs from the professionals. No one wants to waste their time with half-finished designs. If you are not able to meet the deadline, don’t launch! simple as that. Quality is why customers choose you over others. It should be the deciding factor that helps you convert more people.

Ensure you are not compromising with quality in order to make the website work. It may work in the short term and you may profit for a while but in the long run, it will not be very fruitful.

The easiest way to ensure quality is to create your own content and standardizing it. This will help you to create a content creation process that will further improve your productivity.

Be specific

You are targeting a specific niche. Don’t beat around the bush and get directly to the point. Not being specific and going off-topic can make the customers distrust you. It portrays an image of someone who wants to scam them into believing something which is not true. You will look like one of those organizations that have absolutely no idea what they are doing so they create elaborate stories to generate engagement with the clients, the clickbait type.

Every organization wants more time with the customer but creating elaborate stories is not the way to go. Give the customers what they want from the get-go. Internet users do not like to read much so try to convey your message with the least amount of words and more infographics. A picture is worth a thousand words. So make sure you use the right one to convey the correct message.

In the end

Everyone is an expert on the internet and ready to shred you into pieces of the slightest of errors. There is a proverb in the marketing industry, " There is no such thing as bad publicity". This was the internet era. Today no organization wants to be the source of meme content.

It is very important to comprehend the dependency on the organization on its website to gain more business. Once you understand how important your website is you will understand the need to create a perfect blend of website design and. Both are the pillars on which the foundation of your digital marketing stands. So make sure it is a well-organized and strong foundation.

Kalpana Singh loves pursuing excellence through writing and has a passion for technology. She currently writes for JanBask Digital Design.com which is a web designing company that provide services in Web development