Give the Most Tangible Experience to Your Audience with Catalog Cover

The world of brand marketing is an ever buzzing one. Every other brand is competing with each other to get the attention of the same customer base and that too with the lowest budget possible. In such a situation, when on one hand you are trying to reach out to your target audience while making sure that the marketing endeavor doesn’t burn a hole in your pocket, catalogs can be your ideal partner to achieve what you have aimed for.

So, when you are planning to offer your target audience the almost tangible experience of what you have to offer and hoping that it will help you increase the revenues, catalog printing can be the best call you can make. Now, if you are wondering you can design it like a killer and make sure that it gets noticed by your target audience, then you must take a look at the following points to know how you can make the cover more interesting.

Showcase the Product on the Cover

Well, it can be really tempting to go for a stunning image of waterfall or mountains for the cover of the catalog. But do you know that this way actually you will be missing on the opportunity of appealing to your target audience at the first chance? Yes, the cover of your catalog does the main job when it comes to attracting your target audience. So, when you are planning to hire a company for catalog printing California, the best thing you can do is add a high-resolution attractive image of your product on the cover. This way, you will get the right opportunity to showcase your product perfectly.

Promote Your Deals

When you are getting catalogs printed, it is needless to say that you are using it for the promotion of your new deals or discounts. Now, for that, you need to promote your deals with catalog. And before you tell the customers in detail inside the catalog, make sure you are promoting it on the cover first. For example, if your brand is offering a huge discount on a range of products for holiday season, make sure that you are mentioning it on the cover clearly and in the catchiest way possible.

Big Image and Simpler Layout

Visual clutter can divert attention from the positive parts of your catalog cover. So, make sure that the image you are using is occupying the place of prominence on the cover. Use a big notable and high-quality image on it. For the rest of the part, use a simple layout with strategically placed textual content and the deals that you are offering. Ask the company of online printing services to offer you some layouts for suggestion.

Add Clear CTA

What are your customers supposed to do when they get to know what you are offering? Do you need them to drop by your store? Or do you want them to visit your social media pages? Or do you need them to enter a certain coupon code in the website while shopping? Make sure you are giving them clear direction with a prominent Call-to-Action or CTA.

So, now as you know about how effectively you can offer your customers an amazing experience with the catalog cover, what are you waiting for? Hire a company for online printing services California and set the ball rolling.

Shawn Nag is a famous blogger and the Co-Founder of PrintPapa, a reputed company of affordable printing services. He has extensive experience of banner, business card, posters, and flyers, printing.