Building Email Lists by using Hub Spot
Posted: Nov 26, 2019
Previously I have Discussed Creating an Account with Email Service Provider, Today I will be discussing Building Email Lists through creating an autoresponder email through various strategies like Newsletter, Drip Marketing.
It is basically an act of collecting the Details from the visitors and in turn providing some value to them.
In terms of E-BOOK, Free Gift, free Videos related to the topic visitors are interested in.
So, let’s have a look one by one.What is an autoresponder?
An autoresponder is a system or a program which automated the sets of response to the emails Provided
The Email can be triggered with the specific action or with the scheduled time. An autoresponder is helpful for conveying useful information about products or services.
These will also help in nurturing the leads, by building trust between visitors and the content creator. It is also helpful for confirmation about data received and sending them to thank you for a message.
So, let’s have a walkthrough on Simple ways to create an autoresponder email.Building up Email List through Web Form/Opt-in Form
Building up an email list with the help of web form is super easy, and there are various apps and method to do this.
But I’m going to show one that I Personally like best and integrate best with the WordPress Site. Contact Form Builder for WordPress by HubSpot.
The HubSpot not only helps in creating a web form but also helps in capturing leads with advanced features. This tool helps you connect with your WordPress Site with just simple codes.
So, without wasting much time let us have a look at creating a simple form and integrating with your Website.Contact Form builder by Hubspot
Go to your WordPress site login and once you see the dashboard go to plugins click on add new plugin.
and search for Contact Form Builder for WordPress – Conversion Tools by HubSpot and once you installed and activated.
If you have already an account with HubSpot just log in, If, not just complete the signup process.
Once you are done with the process now you can able to see HubSpot on your WordPress site Admin panel.
Click on the forms and Create form.
There are many Option Available templates Registration forms, contact us Form, Newsletter Signup, eBook Download, Event Registration, and Sample form.
You can consider any of the templates based on your requirements.
Now, I’m going to tell the simple sign up form that is choosing the Registration template.
The Registration form includes a simple field like First name, Last Name, Phone number, and Email Address.
You can customize it as per your requirement by adding the different form fields by just dragging on the right-hand side.
Once you finished with the form field click on the option in the form.Giving Thank you Message
Here you can set up a simple thank you message to the visitor once form submission have completed or else you redirect to another page may be website page or you create a landing page and redirect their only by giving the external URL link.
Once you finished, now you preview your form and then published it.
Now you can get the code, copy this code on a website where you want the form to appear.
For me, as it is a registration form, I can go ahead and paste on the contact us page on our website. On contact us page
Click on the edit option on the WordPress Admin site.
Now you able to see the two-option visual and text. Just click on the text option paste the code. Click on the preview now you can able to see the form on the website.
With the Help of the Webform, you can build your very own email list.
I would Say HubSpot is the best option for developing your email marketing strategy for automated sales funnel, Lead magnet with simple web forms, Pop-up form, Calls-to-action and creating a separate landing page for product or service promotion work developing the Drip marketing Strategies with workflow on Auto-Responder.Automated Sales Funnel
Selling the Product or Services through email is a very sensitive process, you need to be careful with the minute details about your brands, Product/services, and pricing, etc.
When you are sending these automated sales email, you should be careful enough to measure the types of emails you send with their timings.
Here you need to send the series of sales emails to the customer where drip marketing plays a vital role. And With the help of HubSpot, you can use the workflows for scheduling the email in Sequential manner.Creating the Workflows
To create the workflows, go to the automation select workflows, from your workflow dashboard select create workflows.
Here you can see the different option to create the type of workflow that is starting from scratch, Center on date or center on a date property.
Start from scratch work is designed to trigger once the contact meets the Enrollments triggers of that workflow. If a delay is added as the first action that delay is relevant to when the contact was first enrolled with workflow.
And on Center on a date work flow share the same enrollment trigger options as a start from scratch workflows. Any delays that are included are relative to the particular date.
Below the enrollment trigger, you can be able to see a place to see set a date for the center of your workflows.
The center on date property workflow resembles a center on date workflows, instead of selecting the fixed calendar date. This workflow type requires you to select a date type contact property to center the workflow around.
Each of these Workflows has slightly different outcomes. When you are getting started I would recommend you choose the start from scratch and build your workflow.
Once you selected the type of workflow, give your workflow a name and create a workflow.Set the Enrollment triggers
The next step is to create set the Enrollment triggers that enroll the contacts. Click on the Enrollment triggers you can able to see the following options.
Here you can set the trigger as per your need. Once you select the article you can able to see the contact has filled out form and contact has not filled out a form.
As we don’t have any form, you can select the 2nd option and create the form for the same set the trigger.
Once you set up the trigger you can now able to select the action as you want to send an email, it is better to choose the send email option. Once you have selected the email set the message you want to send to your contacts.
And now you can test the trigger if it meets all the requirements an automated email will send to your contact.
With this, you can also able to send a trigger email based on a time schedule on a daily basis or weekly basis as per your need.Creating the Lead Magnet
With help Call-to-Action) you can actually design your lead magnet strategy. CTA is a clickable element on your website, blog post that promotes and redirects visitors to the specific offer or deal you provide them after the submission of their details.
It will in terms of Pop-up on your website or post where you would be showing to the visitors to grab a deal and in return asking them to provide their Name, Email id, and Phone number, etc.
It is both helpful in creating awareness as well as excitement with an offer.Conclusion
In this way you can able to build your own email lists with help of opt-in form, automated sales funnel and lead magnet. And with the help of auto-responder, you will be to broadcasts the email to the contact with the personalization on a sequence.
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