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Social Media Optimization (SMO) – Importance and Benefits for Business & Career

Author: Vasan Keerthi
by Vasan Keerthi
Posted: Dec 01, 2019
social media

Social Media Optimization (SMO) refers to the promotion of brand (product/service) through various social networking platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. Social Media platforms are one of the greatest assets for improving a site’s organic search results and Web Traffic.

How did Social Media start to impact on the business?

Interacting with friends and family across long distance has been a major concern from centuries. But now, communication made much easier and faster with the presence of social media.

By 2006, Social Media sites like Facebook and Twitter became popular throughout the world. These sites still enduring as some of the most popular social networks on the Internet. Other sites like Tumblr, Spotify, Foursquare, Snapchat, Pinterest, etc. also popping up with social networking niches.

In India, about 2/3rd of the population spends time on different social networking sites which have reached to 351.4 million users in 2019. Live chat, instant status update, image and video-sharing have become a trend.

On the other hand, the use of social media has seen a drastic change. Companies started using social media for establishing a brand’s awareness, to maintain an online reputation, and to interact with the customer to build engagement. About 95.7% of organizations use social media to build communities, 76.1% for highlighting brand news, and other platform parameters also include a number of likes, share, and comment. The role of social media in business and consumer market is undeniable. It replicates the change in consumers’ behavior used by brands to build communities for interaction and spreading the news.

Thereby, the impact of social media on business is leading its popularity beyond the core role of mere communicating information.

How Social Media Optimization (SMO) benefits your business

As we said above Social Media Optimization (SMO) plays a vital role in all aspects of the business to increase its reach through different social networking sites (like Facebook, Twitter, etc.). If you have a website, you can consider SMO Services to promote your brand.

All the business ventures in India rely on social media to understand their customer needs for the brand’s promotion and to measure the success rate. For example, Companies pay attention to LinkedIn for connecting with Business Professional and relied on social media platforms like Facebook for building customers’ engagement, followed by Twitter, Instagram, YouTube, etc.

Career Opportunities in SMO:As the companies started adopting Social Media as one of the powerful resources for business progression, the career demand for Social media Optimization (SMO) has also extended with innumerable job opportunities. From 2.4 Lakh job vacancies in 2018, the Digital Marketing industry is expecting 4 Lakh SMO job openings in 2020. Digital marketing is at a peak now and proven to be one of the most exciting career opportunities in Chennai. With the growing number of google searches such as Digital Marketing Course in Chennai "Digital Marketing Training Institutes Near me" "Digital Marketing Jobs" shows the popularity and impact of Digital Marketing
About the Author

'ESearch Advisors is a Digital Marketing training Institute and Service Centre located in heart of the Chennai.

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Author: Vasan Keerthi

Vasan Keerthi

Member since: Nov 01, 2019
Published articles: 8

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