5 Top Digital Marketing Trends For 2020 And Beyond From Experts
Posted: Dec 01, 2019
Presently, stiff competition is forcing lots of individuals and business to hire the services of top marketing firms in Orange County California. The digital marketing world keeps evolving constantly. The way businesses and brands reach out to their clients have changed a lot over the past couple of decades. This is one fact that can never be denied. For you to remain at the top of the marketing game, you will need to be current with changing trends. In fact, even that will not do it: you must foresee the distant future, color outside normal lines, and think way outside the box. This article features digital marketing trends that will dominate the digital marketing arena in 2020 and well beyond.
1. Quality video content that is eye-catching
Facebook alone consumes well over eight billion videos every single day. And, 65% of online marketers have indicated that they are preparing to raise their mobile advertisement budgets to concentrate much more on videos within just the next couple of months. This trend of raising this particular budget will not slow down in 2020 or beyond. It will just keep rising.
2. Gaining a lot of business or brand ‘influence’ on social media platforms
Even though they are already doing it, in 2020 and several more years into the future, brands and businesses will develop long-term intimate relationships with the foremost influencers on social media. Every single year, about one billion dollars is invested into influencer marketing and this is sure to rise dramatically in the coming years. You can contact top marketing agencies in Orange CountyCalifornia if you will like to learn more about influencer marketing.
3. AI enhancements
This is the year of the almighty chat box. Progressively more brands will be utilizing the chat box feature for their client support services. The major culprits of the chat box feature are the millennials with a little over 50% of this present generation actually using a chat box as we speak, and over 70% admitting that they will surely interact with a chat box from any major brand on a constant basis. So, the chat box, even though might feature some minor modifications, will be a major force to reckon with in digital marketing in 2020 and beyond.
4. Social media television
YouTube, Facebook, and Amazon all own their own Emmy Award-winning TV series. With television hanging deeply in the digital world right now, business owners and brands will start choosing ‘in’ when it comes to YouTube and social media ads instead of local television commercials.
5. Marketing to the almighty Generation-Z
Begin concentrating on Generation Z (individuals born in 1995 or after). The generation spans nearly twenty years and constitutes about 30% of the US population and they contribute more than 44% to the nation’s economy. Brands will have to brush up as the digital marketing world will be marketing to consumers from this particular generation in 2020 and for many more years to come.
These are the five digital marketing trends from top marketing firms in Orange County California that will take the world by storm in 2020 and beyond. Begin to foresee the future right now.
Businesses are becoming progressively more aware of the changing aspects of corporate video production in Orange County as well as video marketing which enables a greater influence in reaching targeted audiences.