Growth of Online Flower Shops for Gifting in India

Flower gifting is a centuries-old tradition that started in the Victorian Era to communicate special feelings and emotions to somebody. What began as a way of communication with others has become attractive gifts to show love and care to friends, colleagues, family members, and others nowadays. Flowers have important symbols and add deep meaning using them as gifts, that has enhanced the usages and embedded with culture and tradition over the centuries.

The use of flowers is prevalent in Indian society, as well. The beautiful flowers have been an integral part of the Indian tradition, societal gatherings, and rituals that are continuing over the ages. Uses of flowers have further increased with the embracing of western cultures and festivals in Indian society.

Growth of online flower shops for gifting

The Indian floriculture market is billions dollar industry and multiplying in the metropolitan and urban areas. The growth of flower gifting is closely related to the rising of middle-class families with more disposable incomes. The trend to buy and send flowers online to families and other loved ones is on an all-time high in India. The retail floristry is growing due to the use of technology by the flowers to provide a convenient shopping experience.

Most of the flower gifts in India can be summed into three categories: personal contributions, corporate gifts, and festival presents. Most of the people buy flowers online on these occasions from the famous flower shops present across the country. There is another important reason for using online shops is due to their convenience in purchasing an attractive bouquet with other accessories.

Flowers shopping patterns of Indian consumers

India is a land of festivals consisting of social, traditional, cultural, and religious festivals. These events are the peak times when flower portals such as Myfloristdelhi, an online florist in Delhi, experience the highest sales of flower bouquets, sweets, dry fruits, greeting cards, plants, and other gift items. The warm and hospitable nature of Indian people can be seen in these events such as Diwali when gift exchange takes place along with good wishes. Even the corporate gifts buying take place at this time of the year.

However, the purchase of personal presents takes place throughout the years. The popular events in this category are a wedding anniversary, birthday, marriage, Father’s Day, Valentine Day, and other celebratory events. One these auspicious occasions, online cake and flower delivery in Delhi, Mumbai, Bangalore, and other cities, are every day among the Indian.

Why are consumers using online flower delivery services?

The online flower shops offer a convenient way of buying attractive bouquets, greeting cards, and another add-on without going anywhere. Further, consumers can find many flower options with exotic designs and accessories for a specific occasion. Placing an online cake order in Delhi and other cities hardly take more than five minutes for anyone. Most importantly, people can use the online flower delivery service to send a gift to families and friends living in a distant place.

Conclusion

The floriculture market in India has snowballed in recent years. Many online florists have a say in this growth and popularity of flower gifts in India. There are many reliable flower stores across India simplifying the gifting process for customers.

About the author: The author is a content writer at Myfloristdelhi, a leading online florist in Delhi, offering a range of exotic flowers, plants, cakes, and other accessories to customers across India.

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