How to Make Money as a Freelance Digital Marketing Professional?

The requirement for digital marketers is increasing at such a rate that there are more job positions than people with the requisite skills to fill them. This situation is leading to the emergence of a new class of entrepreneur, the freelance digital marketer. With immense possibilities emerging across the globe, the digital marketing scope in 2020 is expanding in leaps and bounds.

Digital marketing is a fast-growing game with ever-changing rules that give an edge to those with the ability to adapt to the changes and keep pace.

As companies are finding it challenging to recruit in-house digital marketing professionals, they are starting to outsource. The key to success for a rewarding career in digital marketing freelancing is to become an expert in one of the many sub-branches in digital marketing.

Apart from the benefits of flexibility and freedom to work from anywhere, you will be at the cutting edge of creative marketing innovation. A freelancing career in digital marketing can be extremely lucrative provided you take all the right steps. Here are a few tips on making it possible.

Broaden your skillset

Nearly 50 per cent of modern companies are facing an acute shortage of skilled professionals. By learning the basics of digital marketing, selecting an area of specialization and through continuous upskilling, you will remain competitive and indispensable to businesses who are keen to farm out vital digital marketing projects to skilled freelancers.

You can consider skill enhancement by joining a reputed digital marketing course online depending on your field of interest.

Establish your portfolio

In the initial stages of your career, short internships in return for experience will have a wonderful effect on your confidence and skill enhancement. A content writer or marketer can pitch out to related websites, writing on topics related to their areas of expertise.

The portfolio should include a professional profile picture of you and a brief synopsis elucidated with real client testimonials. This will create an excellent first impression on prospective clients.

Learn to pitch

Every time you reach out to a potential client, you will be facing other freelance competition. So effective pitching can make your services and ideas stand out among others.

Access the gig economy

The digital marketing scope in 2020 has become so expansive that in the US alone, there are 17 million people actively connected to the online marketing ecosystem securing projects in their niche from hubs, platforms, professional forums and job sites.

Hitting the right work-based platforms like Elevate, Contently, Upwork and others will expose you to high professional environments and you can get fair compensation for your freelance digital marketing skills.

What service can you offer as a Freelance Digital Marketer?

Development and implementation of a company’s digital marketing campaign will include tasks such as:

• Creating and managing marketing drives
• Branding and increasing brand recognition
• Social media management
• SEO
• PPC
• Content marketing
• Client acquisition
• Driving online traffic

Particular Areas of Focus

The scope of digital marketing in 2020 is driving more focus on client needs. A freelancer should be able to showcase their value and sell their services.

Facebook Ad Management

Facebook Ads are powerful tools and digital marketing professionals have to become experts in this craft which offers boundless potential in attracting clients.

Social Media Management

Quick thinking is required to handle social media accounts of businesses. Posting exciting, relevant and value-driven content across social media networks can impress your client’s customer base.

PPC

PPC is a sophisticated art and if you gain mastery on this, you will have no problem in finding top clients who are willing to pay top dollar in return for data-driven results.

SEO Management

Search engines place a high value on organic rankings. Mastery over search engine algorithms can transform you as an invaluable asset to e-commerce businesses.

Remuneration Expectations

Well organized and smart digital marketing freelancers can position themselves better than in-house digital marketers. Freelance digital marketing has an excellent job outlook for the next twenty years. With more than 2 billion online buyers expected in the next 3 years, the digital marketing scope in 2020 provides for handsome remuneration potential for expert freelancers.

• In the U.S and U.K, the average yearly remuneration for a freelance digital marketer is $66,000 and £40,000 respectively.
• In Australia and Canada, digital marketing professionals can expect to make a yearly income of AU$79,000 and $65,000 respectively.

The Way Ahead

A passion for marketing and a desire for knowledge combined with quality time management and organizational skills are required to ride this exciting career graph. Online learning is a big part of your growth trajectory in this field. Reputable digital marketing courses online can help you overcome the gap between your present professional situation and your career aspirations.

Jasmin has been the lead educational news writer at Talentedge.in since 2014. Her passion for helping people in all aspects of online marketing/education flows through in the expert industry coverage she provides.