Make The Most Of The World Cup Season With Fantasy Sports App Development

It is such a rare occurrence to witness five global sporting events happening simultaneously in a short span of six months. It happened in the year 2019. Starting from May until November, there are five important World Cup events that are set to happen and are happening right now.

The Events

The five sporting events are:

• • The ICC Cricket World Cup
• • IRB Rugby World Cup
• • FIFA Women's Cup
• • FIBA Basketball Cup
• • Netball World Cup

A global event evokes the passion and engagement of fans from all over the world. This presents a huge opportunity for sports brands and other companies to engage with fans, before, during and after all these events. The tournaments that are set to happen for an extended period of time, the intensity of engagement and the rising prominence of fantasy sports applications present an opportunity like never before for brands and fantasy sports development companies.

The expected engagement for these 5 events is unimaginable. Cricket might not be popular everywhere but it is popular in populous countries like India and Pakistan. It is said that football increases the confidence levels of women, and is scientifically proven. While netball might not enjoy the fame and followership like soccer, it has its own set of audience who are dedicated and die-hard.

What can you do to engage with the fans of all the World cups in 2019?

Give a Feeling of Belonging

When the English Premier League team Manchester United unveiled its Jersey in 2016, they involved their fans in a very imaginative way. They gathered fans belonging to different ethnicities and shot videos of them marching on the streets singing the Manchester United anthem.

Since the video had fans from different ethnicities, it became popular all over the world and went viral. Manchester United effectively used its fans to market for them.

When you make your fans a part of your team, they will do what it takes to make your team better than what it already is! The belongingness can be featured as tickets or discounts or merchandise.

Before & After the Event

It is to be noted and understood that events might be shortlived but fans of these teams keep up their loyalty beyond time. This would mean that any brand can capitalize on the curiosity and the intensity of expectations even before the tournament.

It all comes down to how close you can bring your friends to the game and to the tournament. FIFA has the habit of conducting trophy tours where they take the trophy all around the world so that they can attract fans. This helps involve people belonging to different countries and ethnicities.

Apart from the tournament itself, there are a lot of ways in which other brands can piggyback on the popularity of these tournaments. This includes but is not limited to sponsoring fantasy sports awards, creating display ads, gamification, discounts, and rewards. All these aspects help create long-term branding and engagement, and also help at the top of the mind recall of your brand.

Giving a Closer Experience

In all of the fantasy and the auxiliary elements revolving around the tournament, it should not be forgotten that the epicenter of the tournament is the tournament itself!

There are a lot of fans who are sitting in the stadium enjoying the game, and more than that, there a greater number of fans enjoying the game on their television screens. This should also include the places where social game watching happens... like sports pubs.

To grab the attention of all the segments of users, in-stadium branding is essential. The in-stadium experience can include prediction games, quizzes, and Fantasy Sports. The fans can also carry their phones to the stadium and play during the brakes. You can also incentivize fans for posting selfies and photographs of the actual game.

Conclusion

Sports fantasy applications are among the best ways to engage fans during this season of multiple World cups. There might be other methods, given the technology and the growing popularity, sports fantasy apps lead the way to engagement.

Creating a great sports fantasy app with the right technology and interface is of vital importance for your business. Partnering up with a competent fantasy sports app development company can be the first step you take on the road to success, so make it the right one by doing the necessary research and choosing a developer that’s right for you.

Melissa is a growth hacker at Inoru. She has been in the marketing industry for 9 years and carries a valuable experience in the respective industry.