The Marketing Design Trends That We May See In 2020

In marketing, we often come across the term ‘market trend’. A market trend is a tendency that the financial market follows to move in specific directions over time. Unsurprisingly, this trend doesn’t only refer to the business aspect of a market. The trend also branches out to marketing design, a very crucial part of marketing.

Marketing Design Trends In 2020

Design expedites marketing opportunities. Better designs for a product mean that it is easier to market. Based on the current design trends in digital marketing, it wouldn’t be a long shot to predict the marketing design trends that we may get to see in 2020.

• Abstract: It has already begun shifting towards abstract designs, but graphic design trends in 2020 are likely to see a complete shift from the ever-contemporary photographic images. With the advent and over-usage of social media, the general audience has grown more understanding of the different interpretations anything can have. Dreamy and imaginative illustrations are more than likely to flood the social media landscape and make the viewers interpret things differently. As long as the central message doesn’t get lost in the design, it will be a bold move in marketing design. Marketers need to ensure that the audience understands the main focal point of the message alongside the abstractness.
• Interactive: Since we are looking ahead into the future, it is not that hard to predict that interactive marketing designs may well capture the marketing spectrum in 2020. Augmented reality has long been forecast as a potential trendsetter in the future, and 2020 may well be the tipping point! With the abundance of similarly styled content, keeping the customer engaged is becoming challenging every passing year. Interactive marketing design could achieve the impossible by merely being interactive. The viewer loves watching things that move, instead of still, lifeless images. Thus, winning the audience’s attention with augmented reality will not be a particularly tricky task.
• Animations: Similar to what interactive designs want to achieve, animated marketing designs are on the same boat. With the ultimate aim of winning audience attention, animations may well replace the still imageries in 2020. Marketing trends in website design point to the notion that marketers need to curate content carefully while marketing and raise awareness about animated designs over still ones.
• Heavier Fonts: There has been a spike in the rise of heavier fonts lately, and 2020 comes in the forefront of shaping a completely new marketing design trend. Creativity will soar high with the deliberate usage of heavier but simple fonts, that distinctly underlines the focus of the campaign. The written text makes visual content more engaging, as people can relate better to the content. In such a scenario, bolder fonts are guaranteed to succeed in making people notice!
• Muted Colors: To put it mildly, bright colors brightened up the more significant part of 2018 and 2019. But it’s rather unlikely to continue the same popularity in 2020. Muted colors can have a unique effect in 2020, having already been used in a scattered manner, lately. It gives a chance to use a vast palette of colors without making it look congested or dull, per se. Using black or white would minimize the effect of thrusting an extensive color palette.
• Duotones: Much like 2019, duotones will dominate the marketing design trends in 2020. People are moving on from the boring aspects of monotonous, one-dimensional graphic designs. Having two colors to adequately demonstrate the two sides of a product is an excellent opportunity to market them. The popularity and craze over duotones and seamlessly gradient designs are unlikely to phase out any time soon.
• Typography: Another glowing star in the field of design trends could be typography. Quite honestly, the definition of creative designs is not restrained to designs and visual contents only. If executed properly, written content can be as creative and engaging, if not more. Typography, a technique used to present written content more appealing to the readers, has been used by marketers to promote their products, for a long time now. Yet, it’s appeal never seems to come to a halt. Typography calls for supreme designing blended with engaging copy and is likely to be unfazed by the different trends growing in 2020.

To conclude, 2020 will see a definite shift in the way graphic design is approached. Marketing design is changing at the same rate that creativity is evolving. While the trends mentioned above are not guaranteed to steal the show in 2020, these are more likely than others to catch everybody’s attention. And overall, marketing design trends will be an exciting field to explore next year.

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